emnos Announces New Customer-Centric Assortment Planning Solution for Retail

CHICAGO - June 13, 2018 - PRLog -- emnos, one of the world's pioneering retail analytics and shopper insights solution providers, announced their latest retail assortment planning solution, emnosAssorter.

emnosAssorter, a powerful SaaS based solution, is designed to enable end-to-end workflow management while simultaneously providing retailers with the optimal assortment plan based on their customers' needs and business objectives.

"As brick and mortar retailers continue to focus on finding store efficiencies and keeping relevant products on shelves, it becomes imperative to have a solution that takes the guesswork out of decision-making. Now more than ever, it is critical to leverage technology and proven analytics to identify customer needs and plan effectively." said Florian Baur, CEO emnos, while announcing the launch of emnosAssorter.

emnosAssorter automates the customer decision trees process, setting the customer-centric foundation for a retailer's assortment planning. emnos' proprietary algorithms generate the optimal product mix depending on store format. The solution, backed by powerful analytical models, then simulates the financial impact of the recommended plan instantaneously, eliminating any risk from the process. emnosAssorter offers the simulations in real-time, and a collaborative user interface fosters meaningful joint business planning between retailers and their CPG partners.

"As we developed emnosAssorter, we kept shoppers at the center of our thinking to ensure that the solution increases shopper engagement by optimizing the assortment and also improves retailer productivity through a leaner, efficient customer-centric assortment planning process." said Jesus Garcia, COO.

With its history of industry-leading solutions for retailers and their suppliers, emnos continues to roll out new solutions in the retail insights and category management space. emnosAssorter comes at a pivotal time when the industry is challenged with increasing complexity driven by channel fragmentation, changing shopping behaviors, and store closures.

More details about emnosAssorter can be found at www.emnos.com/Assorter

About emnos

emnos enables retailers to transform shopper data into tangible growth through its retail insights solutions focused on Category Management and Personalized Marketing. Driven by powerful analytics, years of retail insights expertise and industry-leading technology, emnos' quick-to-deploy SaaS based analytics solutions enable retailers to best engage their customers and drive growth.

With offices across Europe and the USA, emnos works with some of the leading global retailers and consumer products manufacturers. emnos is part of Loyalty Partner GmbH, a subsidiary of American Express.

For more details, visit www.emnos.com