Toch HK launches AI-based platform to make streaming videos instantly shoppable
Machine automatically extracting and analyzing information in video content will disrupt Chinese e-commerce market
Video is predicted to take up 80 per cent of global consumer internet traffic by 2019. Brands are looking at ways to capitalize on the trend by making their videos shoppable. Currently, no fully automated service in the market can wisely extract information from video content and analyze it for business insights into e-commerce. Toch HK bridges the gap.
According to Toch HK's Chief Executive Officer Seth Mak, Toch HK is a tech-media company which applies AI and Blockchain technologies to make streaming videos readily shoppable. "The technologies are directed to fully unleash the power of information embedded in video contents. The Toch machine is able to discover product, place, people, activities, and even emotion in the contents of videos for auto-tagging, and link the objects to e-commerce sites such as Amazon and Baidu, or to clients' e-shops," said Mak.
"Shoppable videos powered by the Toch intelligence will be a disruption to the market. They will not only offer a new experience of video viewing, but also trigger new concepts of video creation, e-shopping as well as advertising,"
Borrowing the success of its parent company in India, Toch HK aims its business at the Chinese market in Hong Kong as well as the Chinese mainland, which offers a huge market potential in B2C video e-shopping.
While competitors are beginning to seize the business opportunity promised by the China market, Toch HK has built its competitive advantage by "leveraging the Toch machine, which is the first in the world to provide fully AI-based tagging. The Toch intelligence of real time detection and tagging based on AI gives us a niche," said Chief Technology Officer Saket Dandotia.
"It takes a bit of time for machines to learn, but we have now reached more than 85 per cent accuracy in tagging products using our proprietary algorithm, and expect a 100 per cent accuracy when the platform is fully launched within a few months. We also use Blockchain to help keep the identity and share logs for content ownership," explained Dandotia.
Apart from making AI-based shoppable videos for e-commerce, Toch HK also plans to leverage its machine power to generate further business opportunities by building a social media platform which allows users to create and upload their smart videos for enjoyment, interaction and expression.
Toch HK, accessible via http://mytoch.hk, is co-founded by Seth Mak, Saket Dandotia, Ellis Fung and Alok Patil in 2017. Currently, the startup is looking for funding to scale up and expedite its operation. It welcomes any dialogue leading to funding opportunities.
Profiles of Co-founders:
Seth Mak, Chief Executive Officer
Seth holds a bachelor degree from the University of Hong Kong with the major focus of study in Computer Engineering. He has vast experience in sales and marketing in the technology sector. He was the appointed exclusive sales agent of a US based technology company in Hong Kong and Macau, which was subsequently acquired by a USD18 billion European Corporation. Since 2010, Seth has served as Director of Global Technology International Limited to focus on software development. He has developed a network of software developers all around the world to offer ERP, eCommerce, mobile Apps and website development services to corporate clients in Asia, China and Hong Kong.
Saket Dandotia, Chief Technology Officer
Saket is an engineering graduate who came from a small town called 'Shivpuri' M.P., where he completed his schooling. Later on, he went to Indore for B. Tech from MITM college. Saket has utilised four years of his engineering in learning innovation and building ideas. He has picked AI and Blockchain at the very early release of the technologies and has built Toch around both the stack. Currently, Saket is serving as a mentor for IIM - Indore and IIT- Indore, a partner with Japan-India Partnership Fund (JIPF) and a partner of Linkites.
Ellis Fung, Chief Operation Officer
An engineering graduate from the University of Hong Kong, Ellis is a Hong Kong based video maker who has won numerous awards in several prestigious international film and TV competitions, including Gold World Medal in the New York Festivals. He is an expert of video making and media marketing. He believes and understands the power and impact of videos made to society and people's way of living. Ellis is now Creative Director and Co-founder of Cross Media, a working partner of Radio Television Hong Kong, and a guest lecturer of media studies in universities.
Alok Patil, Co-founder
Alok started developing mobile application when APPLE announced Xcode for developers. With advance knowledge of the machine and deep learning, Alok's experience has played an important role in building Toch from scratch. An early adopter of Blockchain in India, Alok implemented Blockchain to enable the Toch video sharing platform.
Please visit http://mytoch.hk or contact Seth Mak at email@example.com for details. [END]
Page Updated Last on: Jun 12, 2018