WS Centre Explains How You Can Create Effective and Motivating Push Notifications

DUBAI, UAE - June 1, 2018 - PRLog -- The director of one of the leading and highly acclaimed Web Design Dubai Company, WS Centre before starting with the main question in hand would like to explain what and why push notifications are important? He starts by saying," In the mobile space you can literally refer push notifications as the "email" of the mobile applications. The only thing that differentiate emails from push notifications is the fact that through emails can be accessed through the mail inbox, which indeed requires special span filters permission, push notification instantly cloud our mobile phones, without having to wait for special permission and stays there until we ourselves wipe it off the screen or open it to view the content."

Moving on he says, "But just like its test-based counterpart -emails, push notifications also need to adapt to the dynamic world of web world and grow subsequently. What started as an armature "let's give it a try" kind of strategy which was often the cause of extensive installation rates of mobile apps, this strategy has come across as an effective, highly accessible, motivating and deeply targeted form of marketing that is definitely paving its way into the screens of user's mobile devices as well as their hearts and minds. He further explains," It is not only a way to stay connected with the consumers with regular and far personalized bouts of information, but also a mean to stay up to date with the changing consumer preferences and the right kind of information at the right time at right intervals."

Addressing the popularity and the extent up to which marketers are now employing push notifications he says," Do you know there are approximately 90% of people who are willing to receive push notifications on their mobile devices, provided there is only one push per week?" So there is one thing we are sure of that push notifications to do have a demand in the market provided they are sent carefully and in a limited quantity targeting the exact needs and preferences of the consumers. So let's have a look at some of the best practices for creating push notifications that are not only effective but are also impactful."

Starting with the push notification best practices he says," The every first and quintessential task before you start rolling out push notifications is to receive the consent of consumers, whether they would like to receive push notifications or not, and how they'll benefit from receiving those notifications. The best way to carry this out is A/B testing different approaches to ask users for push consent." Moving on he says," If you want consumers to keep your app installed and running, then you need to be very contextual and relevant while sending push notifications. Personalization is the key for push notifications; the content of your push notification should be as such that they target the exact needs and requirements of your consumers."In the end, he adds," You need to decide on how many and how frequently you need to shell out push notifications. This is where "Strategic regularity steps in, wherein you need to create a line of communications based on which your user base is eager to hear from you and wants to hear from you on that particular platform. If users are finding your push notifications useful and contextual, then they'll definitely want to hear more from you."

Website:- http://www.wscentre.ae