Web Solution Centre Talks about the Top Marketing Automation Trends in 2018

SUBHASH NAGAR, India - May 11, 2018 - PRLog -- Well, we now know why more and more business organizations are employing marketing automation and availing the advantages of this system. According to a report by HubSpot businesses using marketing automation to nurture leads received a 451% increase in qualified leads, so it isn't really hard to guess why this system is now the choice of many organizations. Marketing automation is a dynamic field that with each year is boasting itself with novel software, systems, applications and advanced features. Accolades to this system, marketers around the globe now have the means, ability and confidence to build highly impactful digital marketing programs that were unimaginable few years ago.

The marketing experts of one of the leading Website Designing Company In Delhi, Web Solution Centre through this press release would like to shed some light on the upcoming Marketing Automation Trends of 2018 and how they will impact the web world tremendously. He starts by saying, "Marketing automation is a blessing for big corporate and multinational organizations that help them properly channelize their efforts to find leads, follow up and nurture them by completely automating them in order to direct their attention and efforts to other areas of an organization. It also helps an organization in effectively utilizing their time and brings about efficiency in a work process. The ultimate goal behind automating certain aspects of lead generation is to give your sales and marketing team some reprieve so that they manage hundreds of potential leads and cater to them personally without the stress of numbers."

He further adds," 2018 will going to be a very happening year for the field of marketing automation with machine learning, chatbots, and analytics already in the mix. It will be all about creating more innovative, engaging and creative user experiences that will add value to the super intelligent, super-connected and forever online consumers." Starting with the trends he says, "We all know how brands these days are on their hunches to promote their business on social media and why not, 58 percent of social media users follow brands on social media and there are more than 2 billion people that are on various social media channels. So social media automation tools have a huge scope this year that will allow marketers to automate the social media interactions that otherwise would be a completely impossible job to carry out."

He further adds," The second most important trend will be email workflow automation that will ensure better campaign ROI by sending more targeted and timely email marketing communications and customized form submissions based on customer behaviors and actions and their current stage in the funnel." Concluding the tirade he says," Predictive lead scoring is another nail in the board, it is a process that helps marketers rank prospects and leads against a scale that constitutes a value each lead represents to the organization using predictive analytics and historical data to help marketers find leads faster."

Website: https://www.websolutioncentre.com