Small Business Website Fundamentals: Behind the Scenes in a SEO Audit
- May 1, 2018
-- After running a SEO (search engine optimization)
website analysis on nearly 500 websites, Sarasota-based website designer Fistbump Media, LLC has identified some trends that small business website owners can use to improve their online marketing efforts. Most small business owners are missing opportunities to reach potential customers due to a lackluster website strategy. The results of this study were compiled and shared to help them learn how to build a digital marketing strategy that can drive more traffic (and customers) into their business.
The web design experts at Fistbump Media, LLC reviewed hundreds of websites across the country over the last few months. The websites reviewed spanned several industries, with a larger focus on construction-
related industries, such as roofing contractors. After compiling and analyzing the data, there were eight trends they identified in the websites.
The report, published on their blog, covers the following design issues and tips to improve in each area:
- Domain name selection
- Website security and encryption status
- External sites linking back to the business's website
- Established authority
- Page speed and the user experience
- Mobile optimization
- On-page optimization
- Email for brand reinforcement
"Some of the worst offenders are the businesses with more modern design," said Dan King, President of Fistbump Media, LLC. "It's not necessarily the newer design that's bad. It's always great if you can make the design pop for the viewer. Rather, it's that the designs are typically not built well for SEO or to actually help accomplish its primary objectives for the business." King continues, "We're on a mission to make the web awesome. And that means that we're not only trying to create beautiful websites, but functional ones too. It's not awesome if it doesn't produce results."
The full report is available at https://fistbumpmedia.com/small-business-website-fundamentals/
, where small businesses can also connect with the Fistbump Media team to get a free SEO website analysis on their company's website.
About Fistbump Media, LLC
Founded in 2012, Fistbump Media, LLC is a Sarasota-based digital marketing agency and web host. While they like to focus on Sarasota SEO
, mobile-friendly responsive website design, email marketing, social media strategy, and other digital marketing products and services, they've supported clients around the world. Learn more about Fistbump Media, LLC at https://fistbumpmedia.com/us