Future of fresh in supermarkets

GURGAON, India - March 14, 2018 - PRLog -- Can you imagine a life minus the hassle of chopping vegetables for cooking? A new concept of vegetable butchers in supermarkets in the U.S. is gaining popularity, providing shoppers' quick alternatives for fresh produces that include deli, bakery, meat and seafood as well as produce sections.

The concept stems from a growing personalization trend in perishables.

The compound annual growth rates, from 2011 to 2015 for value-added vegetables was 15%. These include vegetable trays, snacking vegetables, side dish vegetables as well as meal-prep vegetables.

From the health perspective, fresh food plays a vital role since our well-being depend's on how fresh the food we eat is.

It makes it convenient for consumers to grab the products, which normally requires a lot of prep work involved,  to go for a snack or to cook something at home in half the time it takes.

The retailers and manufacturers who really understand their consumer base at a store level help in meeting the consumers' needs.

Will the concept of vegetable butchers pick up pace globally?

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