How can I outsource content development
By: Interloper, Inc.
According to N.K. Babar, a spokesperson for BloggerKhan, the website for small business tips and techniques, "It is a given that we need to develop good content. Compared to PPC (Pay Per Click Ads) organic search has long lasting effects. If you develop good content, it may continue to show up in searches years from now. "
"What is good content though?" Babar inquires. "Good content is not necessarily academic content. It's content that covers a topic or sub-topic to be sufficiently informative and engaging, easy to read and understand and keyword rich for a favorable ranking in searches. It should also be relevant to your business or line of operations as after all you want to attract bees, not wasps. "
According to Babar, "
Content can be developed in one of two ways:
Larger organizations have whole departments writing content for their marketing collateral, websites and blogs. Small businesses don't have that luxury. Most small businesses now understand the benefits of content development but don't have the skills to write or have the skills but don't have the time to spare 2 to 3 hours a day writing content and then promoting it.
Small businesses should consider outsourcing content development to engage their user base and also for SEO benefits. The cost of outsourcing is not that high and most small businesses can afford to get their content outsourced. "
He further adds, "The next logical question is who to outsource to? Now, this part may prove to be tricky and somewhat time-consuming but it is well worth it in the end. Again, there are several options for you to pick and choose from starting with, but not limited to:
1. Freelance content writer/ industry expert
2. Content writing agency
3. Content writing team
4. Guest writers/ bloggers"
For more on the subject including a list of freelancing portals, as well as what to look for when evaluating talent,visit http://bloggerkhan.com/