Google Introduced AMP for Email. How Will it Hamper the Brand Strategy?

SHAKTI NAGAR, India - Feb. 16, 2018 - PRLog -- During its recent conference in Amsterdam, Google did not only announce new AMP (accelerated mobile pages) story format, but also made it clear for numerous brands that there is a new way to bring fast-loading, mobile-friendly AMP framework to good use.

After the big announcement, the AMP for email has been brought into immediate use. With its help, the developers can now start with the development of interactive and engaging emailing experience in Gmail's framework, facilitating the end-user with a state-of-the-art smooth experience.

In an official statement, Google spokesperson said, "With AMP for Email, it's easy for information in email messages to be dynamic, up-to-date and actionable."

Email is still considered a primary contributor that drives favourable ROI from the corridors of digital marketing. By introducing AMP in Gmail, Google is motivating mobile app developers to build on the capabilities of this worldwide used email platform.

In another official statement, Google spokesperson gave an example, clarifying this new concept further, "For example, say an external contractor wants to schedule a meeting with you but can't see your calendar, so they send an email to get information on which dates and times you're available. Within the email is a form to coordinate details. Thanks to AMP for Email, you can respond interactively through the form without having to click a link and redirect to another webpage. AMP for Email could also help you get more done in less time by allowing you to quickly RSVP to events, browse and interact with listings and campaigns, or fill out a questionnaire without ever leaving email."

This is further expected to revive mobile app development services and email marketing services to a great extend, in India, as well as across the globe.

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