Is AEO Replacing SEO? Know the Status of SEO Services in India

SHAKTI NAGAR, India - Feb. 9, 2018 - PRLog -- Answer Engine Optimization (AEO) is gaining speed nowadays and giving strong competition to Search Engine Optimization (SEO) on a global scale.

SEO was introduced in the 90s and since then, it has come a long way, facing a number of evolutionary phases and catering the needs of masses in a better way. But with changing time, the urgent requirements of people are giving space to voice searches that have started showing signs of world-takeover in the past half decade. So calling SEO, the only game changer in market, is no more justified.

This rise of voice search is transforming the search process on search engine to a great extent and turning it into "answer engines". This trait of voice searches got it the name of 'answer engine optimization', i.e. AEO.

The renowned search engine marketing consultant, musician, cartoon-maker, and voice actor, Jason Barnard once mentioned, "It's very important to bear in mind that if Google is to give a specific answer, it needs very specific, detailed information in order to present it." He further quoted an example of consumer ordering a Pizza with only specifications that Google knows about. That way, Google will come up with only those options that follow its voice search algorithm. That is why it is the need to update every brand according to voice search.

Looking at this global takeover, a number of agencies providing SEO services in India have started invoking the optimization strategies based on voice searches and helping brands rank better.

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