Web Solution Centre Explains the Semantics of Card Sorting

DELHI, India - Jan. 29, 2018 - PRLog -- Before we get down straight to card sorting, let's understand what information architecture is. We all know a little tit-bit that card sorting is a useful technique that helps designers and developers get useful insights about the information design process so that they can build solid information structure. But, what is information structure? Do you know, what is the highlighting point of modern day web design process? It takes into consideration the user needs before anything else. The successful website projects are successful because the owner's pay heed to what users want and what they can accomplish on your website.

The director of Web Solution Centre, a proficient agency specialized in Pay per Click Marketing in Delhi explains that," A good information architecture is a reason for a successful website project. It helps users find content easily on a complex website. But people often mix up information architecture with navigation, and the truth of the matter is that good navigation starts with a good information architecture." Now coming back to card sorting he explains, "Card sorting is a methodological technique that allows users to organize information into appropriate groups."

He adds," In card sorting, users are dealt with a series of labeled cards which they are asked to organize and segregate into logical groups that they think are appropriate. Based on the segregation of cards and the formation of a group, the designers work out an information architecture, workflow, and menu structure and website navigation paths." He furthers adds," It is a quite low-tech method and cost-effective. It helps designers understand how the users perceive the information they find on the website. One can implement card sorting in a variety of ways, actual cards, pieces of paper, and post it notes. It is one of the most approached methods that help users understand how they would like to see the information grouped on the website and how they want it labeled."

Moving further he says, "There are quite a number of reasons why designers and developers opt for card sorting. First, when they want to structure a new website, redesign or develop a new section of a website, or re-invigorate an existing website. Second, how the customers want to see information grouped together on the website. Third, evaluate and compare how users perceive different concepts or items. Fourth, encourage users to rank certain items or topics based on set criteria."

Concluding this he says," There are three prominent types of card sorting methods carried out by web designers and developers. First is the open card sorting, where the users sort cards based on what makes sense to them, second is the closed card sorting where users sort cards based on the categories you provide them and the last one is hybrid card sorting is when users sort cards based on categories you give them and they can form their own categories as well."

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