Neil Billock in Puerto Rico: How Tailored Digital Marketing can Help Businesses on the Island

Jan. 28, 2018 - PRLog -- San Juan, Puerto Rico, December 2017. Neil Billock started working with Vertical Direct Marketing Group (VDMG) in 2009. At the time there were mixed feelings amongst players in the advertising industry about the potential of direct marketing. He proved that direct marketing is a great channel that can help both small and big businesses realize their full potential. He learned from experience the time-tested strategies that he used to create brand recognition for clients based on their needs.

He recently moved to San Juan, Puerto Rico to explore opportunities there. Even though the US territory was affected by Hurricane Maria, the opportunities that exist in digital marketing can help businesses make the most of their marketing efforts. From the experience and knowledge he has used to help businesses grow in mainland US, he hopes to do the same for businesses in Puerto Rico.

There are many businesses that still invest heavily in traditional advertising channels such as print and radio. Some big businesses are particularly skeptical about the prospects of digital advertising. Many of them believe in the "better mousetrap" myth; that if you create a good product, consumers are going to find their way to it. This means that many big businesses consider setting aside a considerable marketing budget to be a waste of time and effort.

On the other hand, small businesses are not in a position to put together the kind of advertising budget demanded by traditional forms of advertising such as radio, print, and billboards. For these businesses, digital marketing can help them find a foothold in the market despite their limited advertising budget.

Neil Billock hopes to help these small businesses in Puerto Rico discover the full potential of direct marketing. He has started his consultancy business in the region to help both small and big businesses. Even though there aren't very many US businesses on the island he sees a great opportunity in promoting the strategies that have helped him become a household name in marketing in the United States.

Billock is known for his attention to detail when it comes to his clients. While many agencies craft their solutions based on groups of customers, Billock is known for coming up with tailor-made solutions based on his client's specific needs. He is known for his talent for branding. His tailor-made solutions can help your business project the image you have in mind. He hopes that during his stay in San Juan, he can demonstrate that businesses can achieve their marketing potential when the solutions are designed around their needs.