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IBS Hyderabad Organizes event on Future of Content Marketing: Emerging Possibilities with Web Series
Sravanthi Challapalli, Senior Deputy Editor from The Hindu Business Line, delivered a lecture on "Future of Content Marketing: Emerging Possibilities with Web Series" at IBS Hyderabad
In her speech about web series she draw special attention on the fact that basically young audience are connecting more with web series which reflect young people's concerns, feature relatable characters and give space to non-conservative views and lifestyles and this is the potential online audience where marketer can target audience through content marketing. Added benefit is there is no restriction about advertising time unlike TV advertising.
Web series are more popular with youth, especially students, who often have no access to TV. The session started with the reasons for their popularity and discussed the goals, potential, and techniques they offered for marketing.
Further Challapallin said, "Experts believed that the right way to market a brand is to show how it could solve a problem, show its experience, and make the consumer's story the focus of the show."
With all the advantages there is a flip side too which she explained quoting studies on clutter content and that many people did not really give brands much importance. She also accentuate on using Indian languages other than Hindi and English.
Discussing the future possibility of content marketing Challapalli said, "In the future, there could possibly be more technology to grapple with, such as virtual and augmented reality. Challenges for the marketers would include figuring out how to make the advertising even less intrusive and arrive at the right metrics to measure return on investment."
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ICFAI Business School (IBS) is a constituent of ICFAI group and was incepted in 1995. Since then it has been providing quality business and management programs and is one of the pioneer B -School in India. ICFAI Business School provides globally accepted programs and 100% case based learning. In Ahmedabad, Bengaluru, Gurgaon, Kolkata, Mumbai and Pune campuses, they provide PGPM program and at Dehradun, Hyderabad and Jaipur they provide MBA programs.
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