GET's CEO, Dain Schult, Expounds on Its Hometown Radio Station Layout
GET CEO, Dain Schult, stated, "Here's more background and detail on how all the elements of all three of our proposed divisions will work together in the markets we serve to produce seamless advertising opportunities and locally oriented programming, news, weather and sports for our listeners.
"According to Jack Myers' 29th annual forecast in marketing and advertising data and spending, radio is expected to see a 12.3% increase in ad spending over the next three years through 2020.
"Mr. Myers offers that radio revenue will grow from $15.9 Billion in 2016 to $17.8 Billion in 2020. Yellow pages are forecasted to decline another 12.5% to just $4.8 billion with newspapers declining 2.9%. This is not surprising as the hard copy yellow pages are continuing a death spiral that can't be staunched because of the on rush of media technology.
"Therefore GET,through its AIR and Amerirep divisions, will be offering website and app development to all its advertisers in each market GET serves. Radio's competitive position has never been sturdier than it is now. With 93% of Americans listening weekly, US radio has developed into the Number One reach medium.
"No other media source is like radio is with its personal, live and local approach. Coupled to that is its great scale that brings truly exceptional returns on investment (ROI). Easy enough for some people to say that it's "the Rodney Dangerfield of Media" not getting the respect it deserves and being extremely undervalued by some investment types. Whereas radio has remained solid, other forms of media have been decidedly disrupted. Television ratings, for example, continue to decline with DVR usage and cord cutting on the rise. The NFL isn't helping the bottom line either right now.
"The more shocking estimate is that the greatest decline in annual advertiser investments will be in a digital media category. Desktop display/banner advertising is estimated to decline 32.6% from $6.8 billion in 2016 to $4.6 billion in 2020. Advertisers are becoming progressively more frustrated with some of the difficulties dogging digital lately. Overall, digital spending will continue to grow as vendors shift certain budget elements to social, search, video and mobile advertising, albeit more cautiously.
"Online originated video content advertising is calculated to experience the greatest growth at 148.5%, from $4.8 billion in 2016 to $11.8 billion in 2020. Social marketing is projected up 138%; mobile/apps advertising by 123% and combined mobile and desktop search marketing by as much as 70%.
"An advertiser can reach more potential customers and achieve better results for less money using radio than any other medium because of radio's effectiveness and ROI. Any advertiser who wants to maximize their marketing budget should add an important portion of radio to their overall media plan. This is something leading brands have done for years in all sizes of markets. Growing radio's share of the media mix amplifies the entire ad buy, producing greater search volume, universal campaign awareness and buying decisions.
"That's why we're bring "one-stop shopping" to the markets GET will serve:
· We will produce programming, local news, sports, weather, opinion and forms of entertainment over the air both terrestrially and on the Internet.
· We will provide high speed broadband wireless service using our own equipment and station facilities.
· We will offer energy production products and services that will allow users to 'cut the cord' with their local electric coops and end up selling energy back to them.
· We will provide the opportunity for any community anywhere in the US that doesn't already have a station of its own, to now have its own Internet Radio station that will not require FCC approval and can start broadcasting local news, weather and sports among other things.
· We will provide website and app development to all our listeners and advertisers. These days you really don't "exist" unless you have your own website. The days of the Yellow Pages are gone, and the newspapers aren't going much better.
· We will tie all of this together in concise packages that make sense, are cost effective and make money for our advertisers and save money for our listeners.
"GET is a holding company for future operations, acquisitions and public trading and will serve as the umbrella for all these operations. For more information about everything GET is doing you can contact Dain Schult, GET's Chief Executive Officer.
Safe Harbor for Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and section 21B of the Securities and Exchange Act of 1934, as amended. Readers are cautioned not place undue reliance on these forward-looking statements, which are only predictions and only speak as of the date hereof. Forward-looking statements usually contain the words "estimate," "anticipate,"
These risks and uncertainties could cause the Company's actual results, once it's fully operational and trading, to differ materially than those indicated in the forward-looking statements.
Management regularly provides news and additional information believed to be true and accurate at the time of dissemination but has no requirement to modify, comment or change in the future should circumstances change or information prove to be inaccurate for any reason. This is not a solicitation for funding or investment in the Company. Additionally, GET makes every effort to comply with all applicable laws.
http://www.getglobalentertainmenttechnology.com (Link to GET's corporate website)
http://www.dainschult.com (Link to information and background on Dain L. Schult)
Global Entertainment Technology, Inc.
Dain Schult, CEO