Guidelines for Preventing Disastrous Social Media Mistakes from Global Resources Consultants

CHICAGO - Nov. 7, 2017 - PRLog -- However, a single bad post could end up ruining a brand's hard-earned reputation. Avoiding making a social media mistake is just as important as creating compelling posts. Global Resources consultants have several fail-safe suggestions for small businesses to prevent a social media disaster in the future.

Think Twice about Relevance

Before publishing a post, social media marketers are advised first to think about the relevance of the post to the priorities of the target audience. Do not publish posts that strictly follow whatever's trending at the moment. It's more important to publish posts that are based on the priorities of the target audience. In order to do that, small businesses should gather data and conduct surveys to build customer "personas" that indicate what a randomly selected customer for the company would want to see on the brand's Facebook or Twitter profiles.

Never Get Unnecessarily Political

Social media is notorious for exacerbating even minor controversies. Even a little, mistaken post could snowball into a major public relations disaster on social media. This is never more evident than with political posts that brands may post. Global Resources LLC consultants caution small businesses to never publish political posts unless the posts are directly linked to the company's mission or stance on social issues. In fact, it's better to avoid political talk overall because comments could be misinterpreted or easily taken out of context.

Don't Go Linking without Thinking

Linking to trending or popular posts is a common social media tactic used to increase shares and attract potential new customers. While linking isn't inherently bad, social media staffers must always pay keen attention to where the links originate from. Never repost a repost. Seek out the original sources of the links and make sure the sources do not reflect anything that could result in a controversy. Recently, some politicians have linked to dubious sources on social media accounts, which have resulted in highly unflattering news coverage. Brands should heed these cautionary tales and think before linking.

Don't Post without Prior Planning

One of the assured methods to preventing a social media backlash with a bad post is to plan all postings well in advance. Planned posts can be looked over later to make sure the posts are actually sensible. When marketers quick post without thinking, even posts that may have seemed sensible given the mood of the moment may not look so good later.

Get Feedback on Posts from Peers

Before publishing a post, small businesses should ensure that several people on marketing teams look over the post to determine relevance and appropriateness. This is a well-regarded safeguard against insensitive posts that can backfire.

Small businesses can invest in Global Resources Reviews provided by experienced management consultants to obtain unbiased assessments of social media marketing practices, among other business aspects.

About Global Resources:

Global Resources is a management consulting company located in Illinois. The firm specializes in providing a variety of business development and consultation services to small- and medium-size businesses. Experienced GR consultants can help small businesses grow and scale, improve productivity and ensure a positive cash flow. Businesses can obtain thorough reviews from Global Resources at affordable rates.