Irc Tire Hires New Agency Focused On Us Market And Launches New Tires At Interbike 2017
LiFT creative studios selected as agency of record for IRC Tire USA
By: IRC Tire USA
The IRC Tire booth (#4299) will feature a complete range of tires from traditional 700c through BMX, including popular categories like tubeless and Gravel (Road Plus).
IRC TIRE will reveal 2 new tires in the Gravel and BMX categories. The Bokken and the Siren.
The BOKKEN, a 700c Gravel tire available in 2 widths – 36c & 40c. This new generation tire has a unique center profile tread for smooth surfaces while side knobs provide traction and control in softer terrain.
The SIREN tire is all new from the Kevlar bead to the tread pattern. A new high-pressure casing ensures the necessary integrity while a new tread configuration provides the rider traction and security. The Siren is a BMX tire which is available in 1.75" and 1.9" widths.
With an all new focus towards the US market, IRC Tire is inspired to earn their leadership in today's bicycle tire market. To assist with the new direction, IRC Tire has appointed Lift Creative Studios (LIFTcs) of Carlsbad, CA to manage their marketing strategy and execution. LIFTcs is a full- service marketing agency servicing action sports and bicycle industry brands.
"With new technologies and new products in development, IRC has outlined a long-term business plan for their Bicycle tire division. We are excited to partner with LiFTcs to develop programs that meet the commerce needs of the USA distributor, retailer and the customer service demands of the end consumer." said Bruno Suttles, Sales and Marketing Manager for IRC Tire USA.
The IRC Tire IB booth (#4299) will present a collection of Best-of-Class tires and invites you to sit down and catch up on the current & future tire collections and the brand strategy moving forward.
Founded in 1926 in Japan, IRC Tire, no stranger in the USA tire market, has amassed over 92 years of experience in bike tire development and manufacturing, owing seven manufacturing plants globally.
LiFT creative studios for IRC Tire USA