New York Journal of Books, more book reviews meet reader demand

PLAINFIELD, N.J. - Sept. 4, 2017 - PRLog -- SMART technology enhances book review editorial capacity, New York Journal of Books

New York Journal of Books proudly announces its digital transformation using a SMART email matrix that increases editorial capacity by effectively connecting upcoming book offerings to reviewers. NYJB began as the pipedream of avid reader and writer, Ted Sturtz, who feared that the steady decline of publishing reliable, well informed, and credible reviews was a dying practice that would result in the extinction of book review editorial. Today, NYJB has succeeded in cementing itself as a respected resource, unbiased to genre, publisher size, or independent press that provides the literary community with access to reviews.

NYJB's mission to profoundly expand book review editorial inspires this SMART matrix. Credentialed reviewers log in to the curated editorial catalog and a simple click generates a chain of communication to publishers including an advance copy request, availability date, and shipping status. This technology is custom designed by Sturtz, Shane Voda, Chief Technology Officer, and NYJB's technology developers Sage Tree Solutions. NYJB reviewers, an esteemed group of professional writers, take full advantage of this ability to self-select books that align with their interests. This unique editorial selection process generates an informed review that is rich in context.

This digital innovation also benefits publishers by streamlining communications and reducing promotional costs. NYJB encourages online outreach versus costly advance copy mailings. A review copy is only requested when a title is added to the editorial calendar.

NYJB (nyjournalofbooks.com (http://www.nyjournalofbooks.com/user)) is poised for steady growth. Today, with a reputation 7 years in the making, NYJB is a tenured review journal that boasts an impressive and expanding panel of reviewers, including National Book Award winners, finalists, and judges; Edgar nominees and winners; and more. NYJB continues to fulfill its mission to provide expansive editorial coverage that distinctively serves the large audience of readers.

New York Journal of Books' SMART technology deepens its footprint on the literary community. (nyjournalofbooks.com (http://www.nyjournalofbooks.com/user))