Pricchaa releases AWS Redshift Add on for protecting sensitive data from insider threats

AURORA, Ill. - April 4, 2017 - PRLog -- Pricchaa inc.  announced that it has released a software solution for encrypting sensitive data housed in AWS Redshift data warehouse to protect customer privacy data from insider threat. Pricchaa offers solutions to detect and protect sensitive information, when large volume of data in a variety of format moves at a very high speed.

While AWS Redshift comes with a number of options to secure data from external threats, Data Breach risk remains significantly high due to "Insider Threat".  Insider Threat is defined as the risk of sensitive data loss due to intentional or unintentional actions by authorized users, contractors, and third-party vendors. Sixty percent of all data breach loss (i.e. $37 Billion) incurred by US businesses in 2016 can be attributed to Insider Threat.

"With the accelerating adoption of AWS Redshift as the next generation data warehouse, the protection of sensitive information from internal users has become an imperative," says Shelly Thomas, Innovation officer at Pricchaa.  "We are pleased to offer AWS customers solutions to protect their sensitive data assets from insider threat by leveraging deep learning algorithms". Pricchaa solution for AWS Redshift encrypts sensitive data elements and provide on the fly decryption functionality to privileged users and applications. With this solution, companies never have to store the PHI and PCI information in clear text in Redshift.

Pricchaa offersLightning fast in-process solutions to detect sensitive information within Big Data repositories.  Pricchaa leverages machine learning algorithms to inspect all transactions housed within various repositories such as Office 365 ( One Drive, Sharepoint, Outlook, Dynamics etc), S3, Redshift, HDFS (Apache, MapR, Cloudera, HortonWorks), HBASE, CASSANDRA, MONGO DB, Kafka , Vertica, Oracle, MySQL, MS SQL and DB2.  It also supports various data types such as Parquet, Text, Rich Text, MS Office, Open Office; PDF, zip files, JSON and XML formats. To learn more, please visit

About Pricchaa inc.

Pricchaa is a Chicago-based company that provides solutions for detecting and protecting sensitive data.  Pricchaa has 20+ years of experience in implementing data governance and machine learning algorithms in fortune 1000 companies. Pricchaa is a partner of Cloudera, Hortonwork, Amazon Web Services and Microsoft.

Angsuman Dutta
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Tags:Redshift, Security, Cloud
Location:Aurora - Illinois - United States
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