Yardstick Marketing Management represents Nick Vujicic,world-renowned motivational speaker in the UA

DUBAI, UAE - Nov. 28, 2016 - PRLog -- Yardstick Marketing Management, an integrated marketing solutions company, amidst its varied range of clientele was appointed by Trainings.Today, training specialist in the MENA region to represent Nick Vujicic, a young motivational speaker born with Phocomelia.  The strategically planned two-day activities were successfully implemented and the results were two sold-out shows with Nick.

The team at Trainings.Today and Yardstick Marketing carefully carried out the various marketing and media activities which were rightly targeted at not just the public at large but also specifically to students, where issues such as bullying, inspiring positive change, persistence and determination are more prominent.

Commenting on the appointment, Anishkaa Gehani, Founder and Managing Director, Yardstick Marketing said, "Yardstick believes in the knowledge economy vision of the UAE, through the support extended to reading and learning. Over the years, Yardstick has built a strong portfolio representing global authors and speakers in the region, including Dr Marshal Goldsmith, Dave Ulrich, Verne Harnish, Jim Kouzes, Jairek Robbins, Tony Buzan and we look forward to a great line up for 2017. We feel privileged to represent Nick Vujicic, leading global motivational speaker in the UAE. I would like to personally thank the Trainings.Today team firstly for bringing Nick to the region and secondly for giving us the opportunity to work with them on this prestigious project. Now that the session has commenced and we have witnessed an overwhelming response for both events, we are delighted with the successful marketing strategy and implementation on the project."

Commenting on his first ever event in the region Mr. Vasif, Founder Trainings.Today said, "Being our maiden event, we knew we wanted to get out there with a bang. Having Nick as our first speaker was a privilege and job half done as Nick is already known in the region owing to his YouTube channels and inspirational videos. The task at hand here was to appoint an agency, that would guide us through the right marketing mix to promote Nick's visit to have the right audience at both the shows as planned. Yardstick Marketing not only acted like an agency but as consultants and suggested on the right mediums to gain exposure for the event. Their wealth of experience that they bring along, was an added advantage and we were pleased to have pulled through a successful event together."