Associated Petroleum Products launches improved website to attract new customers in Washington and Oregon
Large fuel, lubricant, and propane supplier launches revamped website featuring the latest technology for a streamlined user experience to boost sales
Some key features of the improved website include:
• Cleaner navigation that reduces the number of page clicks for customers to find what services they need
• An improved Customer Center for existing customers to pay bills online, access tank monitor sites, access cardlock and fleet fueling customer data, Product Data Sheets, and Safety Data Sheets
• Highly visible navigation to Cardlock Locations
The website redesign project involved extensive analysis of web traffic patterns and industry best practices. "A key part of APP's digital strategy is constant evolution into the digital and social media," commented Shannon Feichter, APP Marketing Manager. "We are experiencing a trend away from traditional methods of attracting new customers with yellow page books, print advertising, and local community sponsorships, and we need to be at the forefront of the digital marketing age," Shannon further stated.
Headquartered in Tacoma, WA, APP operates multiple locations in Western Washington and Portland, Oregon featuring large quantities of fuels, DEF, propane, lubricants featuring Chevron, Havoline, Phillips 66, Kendall, and Motorcraft, plus a chain of CFN® and Pacific Pride cardlock sites, in addition to retail station and common carrier services. For more than 40 years, APP has supplied to a variety of customers including fleets, construction, repair shops, quick lubes, car dealers, retail stations, commercial marine companies, manufacturing facilities, marinas, aviation, and railroad, in addition to a variety of propane commercial and residential customers.
For further information, contact:
APP Marketing Manager
Like APP on Facebook at www.facebook.com/
Follow APP on Twitter @assocpetro
About APP: http://www.associatedpetroleum.com/
Jobs at APP: http://www.associatedpetroleum.com/
Fuel Services: http://www.associatedpetroleum.com/
Lubricant Services: http://www.associatedpetroleum.com/