New ITSMA Account-Based Marketing training and certification workshops provide essential skills for B2B marketing leaders in US and Europe

LEXINGTON, Mass. - Nov. 16, 2016 - PRLog -- ITSMA, the leading source for B2B marketers in the connected economy and the pioneer of Account-Based Marketing in the early 2000s, is launching two new, in-depth training and certification programs to accelerate the development of essential ABM skills for marketing leaders and teams in technology, services, and other B2B sectors.

"Account-Based Marketing continues to be one of the hottest topics in B2B marketing, but many companies still struggle with how to create, launch, and scale ABM programs to fit their exact needs," said Bev Burgess, Senior Vice President and ABM Practice Lead at ITSMA. "The reality is that there is a big gap between theory and practice with ABM. Driving real results, especially with your most strategic accounts, requires significant investment in new marketing approaches, tools, and organizational capabilities."

ITSMA pioneered ABM in the early 2000s, and has worked since then with dozens of leading B2B technology, services, and other firms to design and execute ABM strategies and programs. We have also recognized the most effective ABM programs with our annual Marketing Excellence Awards for more than a decade, including our 2016 winners Juniper Networks, Adobe, and Fujitsu. Our approach, methodology, and practical experience are the best in the business, and we've trained hundreds of marketers from award-winning ABM programs for more than a decade.

Our industry-leading ABM Certification Program provides an intensive, 90-day immersion in the methodology and skills that ABMers need to succeed. The program includes a two-day kickoff workshop, three webinars, and on-the-job mentoring and coaching to create a robust ABM plan that's ready to go. Upcoming programs will begin in December and March.

Upcoming Account-Based Marketing Certification Programs

December 6-7: Kickoff Workshop (Boston) (

March 8-9, 2017: Kickoff Workshop (London) (

For more information about our ABM research, consulting, training, and events, visit


For more than 20 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships.

Rob Leavitt, Senior Vice President, ITSMA
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Tags:Abm, Account Based Marketing, Training
Location:Lexington - Massachusetts - United States
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