Learn How to Make Digital Transformation a Reality for Your Organization

RESEARCH TRIANGLE PARK, N.C. - Nov. 10, 2016 - PRLog -- Digital transformation changes how firms operate, create value and generate revenue by improving and enabling new types of innovation, creativity and business systems.

Learn how to implement digital transformation for your organization at this annual meeting of the Center for Innovation Management Studies (CIMS), based in the North Carolina State University Poole College of Management.

The public meeting will be held Wednesday, November 30, 7:30 AM to 5:15 PM at the A.K.D. Conference Center, Research Triangle Park Foundation Headquarters, 12 Davis Drive, Research Triangle Park, N.C. 27709.

Participants will learn how to:

• Define a value proposition for new digital service offerings.
• Identify the value network and ecosystem required to deliver on the value proposition.
• Develop the competence-base needed for implementation.
• Manage the complexity associated with change program.
• Share challenges and lessons learned from other firms that have completed their own digital transformation.

The agenda includes both technology industry updates and applied academic research updates, presented in four sessions. Participants may register for individual sessions or the entire program. Weighted registration rates are available for NC State University faculty and staff, and representatives from non-profit organizations and NGOs.

Following are the speakers and their topics.

Session One (includes breakfast)

• College welcome by Annette Ranft, dean and Stephen P. Zelnak Jr., Chair, NC State Poole College of Management, and program opening remarks by Paul Mugge, director, Center for Innovation Management Studies
• "How Data Analytics is Changing the Audit Profession; This Can Happen to You," Scott Showalter, professor of practice, NC State Poole College of Management, Department of Accounting

Session Two (includes lunch)

• "Driving Digital Transformation in Retail Stores," Kirk Goldman, executive director, strategy and business solutions, Toshiba Global Commerce Solutions
• "Identifying and Using Patterns to Make Digital Transformation More Effective," Gerhard Gudergan, department head, business transformation, Institute for Industrial Management, RWTH Aachen University
• "The Power of the CIMS Network - Member Benefits to the International Association of Innovation Professionals (IAOIP)," Brett Trusko, IAOIOP and assistant professor, head, Innovation Center, Texas A&M University.

Session Three

• "Trust and the Customer Engagement in the Sharing Economy," Rosanna Garcia, Innovation + Design Chancellor's Faculty of Excellence Cluster, NC State Poole College of Management, Department of Business Management
• "What's the Impact of People, Process and Culture to Big Digital Data & Analytic Visualization Technology Transformation?" Colleen Jenkins, director, U.S. Education Practice, SAS
• "Evolution of Data Driven Decision-Making at NC State University," Michael Kowolenko, principal research scholar, NC State Institute for Next Generation IT Systems
• "How Large Corporations are Using B Corporation Assessment to Drive Innovation," Jessica Thomas, director, Business Sustainability Collaborative and lecturer, NC State Poole College of Management, Department of Management, Innovation and Entrepreneurship

Session Four (includes a break)

• "How to Harness Social Analytics for Increased Business Insights," William Rand, assistant professor, NC State Poole College of Management, Department of Business Management
• "What You Have Will Work: How Cisco is Enabling Digital Transformation," Shaun Sweeney, IT manager, Cisco Systems

For registration and other details, click here: https://cims.ncsu.edu/events/?init-eid=55&event_type=0