Attention Newspapers re Holiday Season Advertising Spending in Newspapers this year

SAN MATEO, Calif. - Oct. 2, 2016 - PRLog -- HOW MUCH WILL LOCAL BUSINESSES SPEND IN NEWSPAPER ADVERTISING DURING THE HOLIDAY SEASON...

...AND HOW MUCH SHOULD THEY SPEND IN YOUR NEWSPAPER?

Some businesses have already mapped out a lot of their advertising planning for the holiday season, but they may not have made a lot of their media buys yet...and a lot of other businesses are busy trying to figure out the best way to spend their advertising budget during the coming holiday season.

Will they be spending a lot more more money on advertising than last year, or will they be spending about the same amount or less than last year?

...And... will your company be getting a bigger share or a smaller share of their advertising budget than you did last year?

SOME OF THE BASIC QUESTIONS FOR EVERY ADVERTISER ARE....

1) How much should you spend on advertising?

2) How should you spend it?

3) What should you say?

4) What is the best media mix for your company and your advertising budget?

5) Which ads and which media are producing the best results for your company?

6) Which media should you increase, and by how much?

7) Which media can you decrease, and by how much?

8) How is you competition spending their advertising budget?

9) How is your competition affecting the sales of your products and services?

...And a lot of other questions along these same lines...

AND...SOME OF THE BASIC HOLIDAY ADVERTISING QUESTIONS ARE...(depending on the nature of your business)....

1) How much should you spend on advertising during the weeks before Halloween?

2) How much should you spend on advertising during the weeks before Thanksgiving?

3) How much should you spend on advertising during the weeks before Christmas?

4) How much should you spend on advertising immediately after Christmas?

5) How much should you spend on January Clearance Sales?

...And, how, when and where should you spend all this advertising...and, what should you say?

The answers to these kinds of questions may be different for each and every business, but now there is some easy to use advertising math that can help businesses of all kinds make a lot of these kinds of advertising decisions with a lot less risk.

The math is called "The Barrows Popularity Factor." It was developed by Robert Barrows, President of an advertising agency called R.M. Barrows Advertising and Public Relations in San Mateo, California.

You can see more about the math and download a booklet called "The Barrows Popularity Factor" for $4.95 at www.barrows.com

"'The Barrows Popularity Factor' is a very simple equation that actually lets you QUANTIFY the relationship between your advertising and sales,"  says Barrows, and this math can help all kinds of businesses make a lot more money."

THE REASON THE MATH WORKS SO WELL IS VERY SIMPLE...

"The Barrows Popularity Factor" reduces the relationship between advertising and sales to its lowest possible common denominator....namely: "How much did you sell? (divided by) "How much did you Advertise?" (But...the key is this....don't do the math in dollars...do the math in units per gross impressions).

In mathematical terms, the formula looks like this:

The Barrows Popularity Factor = How much did you sell? (in units) divided by/ How much did you advertise? (in gross impressions)

The answer you get is a rate of return on gross impressions. (Gross impressions is the number of ads multiplied by the circulation per ad.)

"Once you quantify your rate of return on gross impressions, then you can start using some additional math to help you determine the best way to spend your advertising budget," according to Barrows.

"The math will give you more of the information you need to make key marketing decisions with far less risk, he says, and businesses of all kinds can start using the math to help them increase their sales, increase their profit and decrease their risk."


The math and how to use it are explained in a booklet called "The Barrows Popularity Factor" which you can download for $4.95 at www.barrows.com.

"You can read the whole booklet in about an hour, and the math is so easy to use that all of the calculations can be done by one person, in moments, with just a simple calculator, says Barrows. Plus, the math is universal and effective...and as they say in advertising... "It really works!'"

(NOTE TO EDITORS: Newspaper companies can also use this math to help them increase their advertising revenues because they can use the math to help them work with their clients to help them make their advertising much more effective. Newspapers can also use this math to help them plan their own advertising campaigns to help them increase their circulation and increase their advertising revenues.

Barrows has also developed proposals for seven projects and promotions that could also help newspapers and multimedia companies increase their advertising revenues very quickly and very substantially.)

For more information about "The Barrows Popularity Factor," and for more information about the seven proposals for newspapers and multimedia companies,  contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations at 650-344-4405, www.barrows.com