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Follow on Google News | How To Get More Customers With PrintBy: PrintUK.com Here are some great leaflet printing and direct mail printing examples that should help inspire you to be just as creative! Earth Hour Agency: Leo Burnett To encourage people to turn off their lights for earth hour, this candle was sent out in a specially printed box. Taking it out brought the piece to life. Horror Fest Agency: Saatchi & Saatchi To promote this Swedish film festival, this mysterious envelope was sent out riddled with bullet holes. When opened and unfolded, the message becomes clear. Ford Comeback Calendar Agency: GTB Brazil An inspiring piece of interactive print that lets families know when their (Ford) truck driving parent is on their way home. Although these pieces of print and direct mail might seem expensive, the response rates can be so good it makes them very worthwhile. Measurement can be done with a range of methods such as QR codes, forms or dedicated landing pages, so you can see your investment realised. When you are trying to attract a hard-to-reach audience, then direct mail and leaflet printing (http://printuk.com/ Here are some tips to ensure you get the best response: • Sell the benefits – tell the recipient why they need your product or service • Keep it brief – all you need is to get the client to do the call-to-action, don't get bogged down in detail • Be memorable – even if you don't have a big budget, be clever and be different and you will stick in your recipients mind • Measure everything – gauging the response is perhaps the most important aspect, but it is often overlooked. Get your thinking caps on and get in touch with PrintUK.com now for direct mail and leaflet printing and design services. Call us on 0845 2993 923 to tell us about your inspired print idea today! End
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