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What is Search Engine Optimization
One cannot optimize search engines (unless you are Google, Bing or Yahoo, etc.). So, what one can do is to optimize the website i.e. make it friendly to search engine & to humans. And, then wait — a long wait… can span over several months – for search engine God to listen to your plea i.e. take into account the Website Optimization effort that you have taken and start showing your website (& hopefully…higher up) in search engine rankings. In that sense, SEO is optimization of website for search engine not really about Search Engine Optimization. So, for abbreviation purpose SEO can become OWSE (Optimization of Website for Search Engine). The flux, secretive around search engine ranking factors, algorithm updates makes SEO/OWSE dynamic.
SEO doesn't involve massive advertisement expenses. You will have to make some investment in devise & implementation of SEO/OWSE plan & measures, content marketing plan. The good part is, most often, the returns generated from the investment outwit the investment.
The SEO/OWSE measures stays as long as your website breathes life & pays dividends every day, month after month. Albeit, to keep pace with ever evolving SEO landscape (algorithm updates, ranking factors, etc.) you will have to make operational investments on SEO/OWSE measures & content front.
The ground reality is your website is a key face of your business. People forms an impression about your company its products & services offering from your website. A good SEO/OWSE strategy can lift charm of your business face i.e. website.
In today's world people makes split second decision & decides in a flash whether to stay on your website or move on. Professional SEO efforts improve accessibility & usability experience of your website.
In general people trusts Google, Bing, Yahoo & most other Search Engines. As your website appears (hopefully higher up) in search result pages then the people are likely to trust you, your website.
By having website that takes care of SEO Elements Provides greater accessibility & rich user experience. Both these factors ensure that your website & thus your business stays ahead of the competition.
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Page Updated Last on: Sep 08, 2016