Follow on Google News News By Tag Industry News News By Location Country(s) Industry News
Follow on Google News | Mobile-first strategy results in average click-to-completion of 46.5%How Esendex's Mobile Journeys are successfully reducing friction and building trust with mobile users.
By: Esendex Accessed via a link typically sent by SMS, a Mobile Journey is a dedicated online portal that aims to remove the barriers to completing an action on a smaller screen. This includes pre-filling of form fields, adaptive error messages, and distraction- After launching Mobile Journeys in November 2015, Esendex's customers have leveraged the platform to average a 21.9% click-through rate (CTR), and a 54.18% click-to-completion rate for surveys. Payment journeys have achieved a 52.11% CTR, and a 30.99% click-to-completion rate. CEO Geoff Love comments: "Our customers are dedicated to improving communication with their customers and staff, and, on finding that their 'mobile optimised' web forms weren't driving engagement, asked us for a solution. We're delighted to be able to prove the effectiveness of the Mobile Journey platform at guiding the user through almost any digital process." Future developments planned for the Mobile Journeys platform include interactive maps, file upload, e-tickets and dynamic document generation. You can try an example Mobile Journey out at https://www.esendex.co.uk/ End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|