B2B Media at Risk from Account-Based Marketing, Says New Research from Outsell
"B2B media organizations have come to depend on lead generation as a revenue source in the last decade," said Barry Parr, Outsell Director and Lead Analyst. "Account-based marketing shifts marketing's focus from leads and visitors to engagement with target accounts. Many publishers are unprepared for this shift."
Account-based marketing creates many risks for B2B media that have become dependent upon lead generation for advertising revenue. These include:
· Further reduction in print adverting;
· Diversion of online advertising from vertical to other media;
· More advertising bought programmatically;
· Increased emphasis on social media engagement and advertising.
The report (https://www.outsellinc.com/
For media inquiries, please contact Dawn Ringel, Warner Communications, at email@example.com, or call +1 781-449-8456.
For more information about this report, please contact Srini Gomatam at firstname.lastname@example.org, or call +1 650-342-6060.
About Outsell, Inc.
The rapid convergence of information, media, technology and data is reshaping businesses every day. Enter Outsell, Inc. (http://www.outsellinc.com/)