3C's Nic Easley to Chair the Cannabis Quality Strategy and Solutions Summit

DENVER - July 15, 2016 - PRLog -- Nic Easley, CEO and Founder of 3C, the leading consultancy and think-tank for the Cannabis Industry, and co-owner of the industry leading Cannabis Benchmarks™ report, has been asked to Chair the Cannabis Quality Strategy and Solutions Summit on July 19 - 21, 2016 in Los Angeles, California.

The Cannabis Quality Strategies & Solutions Summit helps attendees to stay on top of the most cutting-edge developments and network with: officials from multiple states, quality operations and testing experts, cannabinoid/biomedical researchers, policy-makers, leading voices from the movement, and solution providers. The summit focuses on technical policy implementation by bringing together officials from multiple states to chart a new way forward through the complex, ever-changing challenges around potency testing and labelling, contaminant detection and avoidance, and quality agricultural and manufacturing guidelines.

In addition to his Chairman duties, Easley will deliver a presentation entitled "An Introduction to Quality Operations– What You Need to Know", which will discuss background on quality manufacturing and why it is essential for a successful business operation. This presentation will include how different organizations in the cannabis industry set the standards and in what ways these standards need to be adapted to fit the unique needs of the cannabis world.

"I am honored to both Chair the summit (www.canna-quality.com) as well as present," says Easley. "I'm happy to help everyone understand that the more quality we inject into this industry the better. We are just beginning in the legal cannabis industry as pioneers. We have an obligation to ensure that we deliver the highest quality and most efficacious product to our consumers, and that these products are produced with an environmental and social focus not just for quick profit.  We are in this industry for the long haul and seek to establish a credible and safe industry which we feel comfortable passing down to future generations."

"While a lot of the focus of late has been on testing, the reality is that testing of cannabis samples is only useful when "Good Manufacturing Practices" (GMP) and "Good Laboratory Practices" (GLP) are already being carried out," says Easley. "The results of the test need to be traced back to the exact conditions under which the samples were grown or processed. Many "garage" growers, processors and infused product makers have next to no knowledge of the standards used in production operations of related industries, such as supplements, food products, or cosmetics. This is why this summit is so important for the long-term success of the cannabis industry, without standards, we have nothing."

About 3C

3C is the leading Cannabis and Hemp Industry consulting & strategy firm, and has successfully helped over 70 agricultural, industrial, and retail clients achieve superior gains increasing shareholder value. 3C helps clients with license applications, facility and operational designs, raising capital, and increasing the efficiency and profitability or existing cultivation, extraction, and retail companies.

Learn more about 3C and Nic Easley at http://www.3ccannabis.com/index.html.