The United States of Rebranding

July 1, 2016 - PRLog -- Did you know George Washington was not really the first President? This widely-held belief has been propagated for over two centuries. So how does a historical misnomer of such proportion occur? It took a massive rebranding strategy.

For a quick history lesson, the United States declared its independence in 1776, thirteen years before Washington took office. In this time, eight men held the position of President (ten if you include the two who presided before the Articles of Confederation were ratified). Granted, they were considered to be President of the Constitutional Congress, which is different than President of the United States, and their authority was extremely limited in power and scope. Yet these forgotten forefathers were responsible for holding the thirteen states together (no easy task) and defeating Great Britain in the Revolutionary War.

When Washington became the president under the current United States Constitution, there was a determined effort to start anew. This independence marks the establishment of the country as we know it today. In theory, it is not much different from a company trying to reinvent itself.

   To ensure your rebranding campaign is successful, here are four things our founding fathers...

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