New Class Addresses Burgeoning Need for Better B2B Marketing Writing Skills

PHILADELPHIA - June 9, 2016 - PRLog -- As business-to-business (B2B) companies take advantage of content to reach, engage and persuade their target audiences, the need for marketing writing has exploded. Because of this trend, it is more important than ever to write often and write well. Writing, however, is often overlooked as a marketing skill. That's why MarketingProfs University includes a class focused on B2B marketing in their annual Marketing Writing Bootcamp. This year, Carolyn Frith, Executive Director of Content Strategy and Creation for NuSpark Marketing, was selected to teach the class, entitled "How to Write Engaging and Persuasive B2B Content and Copy." Marketing Writing Bootcamp includes 12 other classes and is now available online and on demand for an entire year.

Frith's class is about writing the right stuff the right way. "Too much of B2B content is boring, self-centered and jam-packed with jargon," says Frith. "It doesn't have to be that way. If a product or service solves a buyer's problem, it should be fascinating to them. The secret to engagement is in how you write about it." So her class starts with an introduction to buyer personas, explaining how to create and use them to develop targeted content based on customers' needs and interests. It includes 14 mantras on how to write in a way that attracts an audience and persuades them to take action. There are also some tips on how to boost the performance of typical B2B content formats. Finally, the class wraps up with Frith's insights on how to write faster without sacrificing quality.

For help with your B2B marketing writing needs, from white papers and blog posts to website copy and video scripts, visit NuSpark Marketing (http://www.nusparkmarketing.com/) or call 610-812-2725.