The evolution of messaging and chat apps is leading to improved mobile app engagement

GANDHINAGAR, India - June 9, 2016 - PRLog -- If the first thing you do upon waking up is checking your WhatsApp, you will be glad to learn you don't stand alone. Mobile messaging has become an integral part of your everyday lifestyle. In fact, the modern array of instant messaging apps like WhatsApp, WeChat, Facebook Messenger, Viber and Line have remarkably changed the way we communicate with each other.

Being a fast emerging leader in the mobile app development space, Prismetric has been keeping constant eye on the changing landscape of mobile messaging. Combined with our peerless expertise in app development and design, an insight into the future tech trends enables us to build future-ready mobile app solutions for our worldwide customers.

Today, WhatsApp alone has 1 billion active monthly users. And, other messaging apps are also claiming more than 100 million active monthly users. These are a big number, isn't it? Some of the key drivers of this immense growth of mobile messaging apps are: the constant development and the speed of mobile networks, the dramatic rise of smart phones and other mobile devices worldwide, one-to-one and one-to-many chat connectivity, privacy and asynchronous nature of messaging apps.

Mobile messaging apps offers more flexibility and convenience to users. You can send text messages, photos, files, contacts, links, video, audio, etc to your contacts by making a few taps within the app. Thanks to the asynchronous nature of chat apps, you can send messages even when the receiver isn't online. And, you can chat with multiple users simultaneously. These are the key reasons why mobile messaging apps leverage immense popularity amongst users, more than social media sites.

But, this is just the beginning of the evolution of mobile messaging and chat apps; we, at Prismetric, firmly believe. Mobile messaging is anticipated as a hottest tech-trend for atleast sometime in the upcoming future.

Here are top 2 trends that are anticipated to further transform the mobile messaging landscape in coming years.

More contextual search

Mobile search can't function similar to web search.  Mobile users don't need links with relevant keywords. Instead they need more contextual search results. And thus, many search applications are embracing chat apps to serve users with improved search facility. Google Now considers app usage to deliver more specific search results to each user.

Facebook messenger is set to use AI technology to help its users search all within the app itself in form of a conversation. For example, you can talk to a virtual agent to suggest you best places to eat, shop movie tickets, find you a good yoga studio, etc.

Increase in commercialized chats

Chats aren't going to be restricted for personal use. More and more businesses across many different industries like retail, insurance, healthcare and customer support are realizing the business potential of chat apps. Jan Koum, co-founder of WhatsApp, recently revealed that they are soon going to allow businesses to use their chat platform to engage with their target audience.

If you are a fashion brand, you can use a chat app to have real time communication to your customers. A messaging app can also be used to seek information, book appointment, make payment, taking orders, advertise products/services and do a lot more than we can imagine at the moment.

Messaging apps are getting smarter every day. If you too want to make the most of the business potential of a messaging app, launch your chat app or incorporate in-app messaging or chat within your app. To learn more, contact Prismetric!

https://www.prismetric.com/services/mobile-app-development/

About Company:

Prismetric Technologies Pvt. Ltd leads the pack of mobile app development companies based in India since its origin in the year 2008. The company has great expertise building mobile apps with AI-powered chat and/or in-app messaging feature. They also specialize in building a chat app for different mode of communication and diverse business purposes.