Inte Q Hosts Webinar on Paid-Tier Loyalty Programs

CHICAGO - June 6, 2016 - PRLog -- Inte Q, a leader in loyalty and CRM, recently hosted a webinar on paid-tier loyalty programs with RetailWire and its BrainTrust panelists. The webinar, featuring Bill Stewart, Chief Strategy Officer, explains how member-funded programs can recharge customer acquisition efforts, firm up retention, and heighten customer experience.

"Paid-tier programs are paving new ground in the mature field of loyalty marketing and retailers are using these programs to take customer engagement to new heights," says Stewart.

Paid-tier loyalty programs are initiatives that are member-funded. Often called "VIP," "fee-based,"  "pay tier" or "premium loyalty," these initiatives drive traffic and repeat purchase behavior for brands, while introducing brand-building benefits to customers that are positioned as "member only" benefits.

"Brands find value because of the self-funded nature - the programs generate a recurring high - margin revenue stream without inventory costs, capital investment or financial risk," explains Stewart.

To view this webinar and hear the panel discussion about the benefits of paid-tier loyalty, visit http://www.retailwire.com/resources/on-demand-riding-loya...