New CRM solutions for U.S. luxury retailers targeting Chinese luxury shoppers

NEW YORK - May 20, 2016 - PRLog -- Working a lot with luxury retailers in New York City, The STC magazine editors talk a lot with flagship stores managers, and learn a lot about the needs of luxury brands to build a successful strategy with affluent Chinese customers. "We realized that a majority of luxury retailers in New York City were struggling to attract very affluent Chinese consumers" said Pierre Gervois, CEO & Publisher of the STC magazine.

900,000 Chinese tourists will come to New York City in 2016, and they carefully plan their shopping program while in China. The problem? Convincing them to explore New York City's less known shopping districts, some of them just a few blocks away from very touristic places.

Chian Elite Focus and the STC magazine released last week new and innovative digital CRM solutions specifically developed with in mind the needs of luxury retail and hotels. "Chinese travelers are exposed to a lot of informations about New York City shopping on Chinese social media, and the key issue  for luxury retailers is to differentiate and create an emotional connection with their future Chinese customers", Pierre Gervois added.

With three levels of service, this new CRM program can leverage a mix of social media, sponsored content, native advertising, in-store CRM, and post-shopping follow-up with Chinese travelers.

http://www.chinaelitefocus.com/contact/