Yoohoo Announces Launch of New Local Marketing Service and Smartphone App

SARASOTA, Fla. - May 16, 2016 - PRLog -- In news that sent an immediate buzz rippling through the marketing ecosystem, Yoohoo Marketing announced the imminent release of its comprehensive, self-named app. Unlike existing local marketing tools, however, this software includes accompanying technology that makes it simpler for businesses to implement digital marketing techniques in the real world.

By targeting people's phones with local offers, discounts, service menus and other enticing content as they pass a nearby Bluetooth beacon connected to the store, the Yoohoo app helps companies disseminate information in a highly targeted fashion. Whereas mass emails and similar tools lack vital discretion, the app's creators say their approach to local marketing is more versatile. It's also far less intrusive, which marketing industry observers say could be a significant boon to Yoohoo's PR efforts.

"Our tools make it easier for a real estate listing to advertise itself to local house hunters or for a business to keep customers coming back with virtual rewards points and loyalty cards they're less likely to lose," said the firm's CEO, Sam Zaccone. "Even better," he continued, "it enables data-driven metric analysis that empowers companies to track who they're engaging with and learn how to cater to their preferences in real time."

The app, which reportedly supports both Apple and Android devices, essentially lets users find out what's going on in their areas, and businesses that respond to this demand are likely to capitalize. Because it supports a range of campaign content, including video and audio, marketers like event planners can offer clients the ability to share and connect with arriving guests, and real estate agents can provide virtual tours of properties. The Yoohoo founders believe this dynamic functionality gives their tool a major edge and raises the bar for locale-aware marketing methodologies.

"Restaurants and other companies that thrive on walk-in business don't always have time to interact with every potentially interested consumer," said the CEO. "Letting someone view your menu, images of your daily specials or pictures of new stock items facilitates engagement before they step foot in your establishment. Individuals can even use it to greet wedding guests, and its ability to find interesting deals means it has implicit value to casual consumers."

The essential tech behind Yoohoo was designed to be easy to set up and maintain. Its custom low-energy Bluetooth beacon runs off of batteries and is intelligent enough to target users based on the categories and campaigns marketers create or select. The company's developers believe their work will revolutionize the way iOS and Android apps help businesses and consumers stay linked.

http://yoohoo.io