Why Your Business Should Be Blogging, Frequently

Blogging isn't just about self-expression on LiveJournal, anymore. It's now a business, basic.
By: USF Health IS
TAMPA, Fla. - May 15, 2016 - PRLog -- Blogging isn't just about self-expression on LiveJournal, anymore. It's now a business, basic.

Do you remember the late 90's with LiveJournal and Blogger.com? Well, the age of simple online diaries and zines on these now retro sites has come and gone, along with the way in which we think about the art and utility of the blog. Blogging is bigger, more popular and more financially relevant to your professional world than you may yet realize. The blog has metamorphosed into a bridge of communication that connects modern businesses including, professional organizations and private companies with their most critically significant team members, the customers.

Communicate, Communicate, Communicate
In the modern and increasingly digital world of business, your corporate blog is one of the strongest tools in your kit. Why? Because if you don't tell your story, someone else will eventually beat you to the ball and control the conversation. Many businesses blog to establish and maintain good public relations with their audiences and customers. If you want to engage and connect with customers, blogging is a solid step towards the desired solution.

Blogs are also great spaces for showcasing your business and team success. Remember, the professional realm is one area where you definitely do want to show and tell your professional progress, including recent research, achievements, projects, professional opinions, etc. with target customers and clients wherever they may be around the world. Your blog will allow you to share the story of your business, its success and how it all serves the audience you most want to connect with and serve.

So, step one is to simply speak up or better yet in this case, write it down.

Blog To Maintain Business Relevance
Even on the most modern and dynamic websites, your blog section will likely be one of the most user-friendly options, available. You can add content to your site by the hour, day, week, month, year and beyond. This is a convenient practice for website owners who want the freedom to continually add new information over time without altering other key components of the site.

That said, one rule of thumb for business blogging is to keep the "freshness factor" in perspective. Maintain relevance by updating your blog. You can edit, adapt and reuse old entries, find inspiration from others in your network, invite guest writers or create something altogether new to keep your blog fresh and relevant for readers. Just remember, to keep your customers in mind and this can be accomplished with tremendous ease.

Increase Traffic & Leads
Search Engine Optimization a.k.a. SEO is another important consideration for business bloggers. If your organization is involved in the development or distribution of a product or service, then you'll naturally need your target audience to know about it. A business blog will help you to tackle this goal by increasing your visibility online via search tools such as, Google, Bing and Yahoo. After all, in business "No marketing strategy is complete without the one element that accelerates viewer traffic and creates a competitive edge: the blog. Those who forgo this invaluable lead-generation tool are missing a golden opportunity for higher conversions and greater ROI. And the keyword: visibility" (Forbes, Dec. 2015). Ultimately, your blog can generate visitors, leads and capital for your company.

In order to take full advantage of your business blog, you'll want to ensure that it's optimized for the search engines, which your audience is using (Today's heavyweight title mostly goes to Google). You can do this by considering the terms and phrases that potential visitors and customers will use to look for the products or services that you offer, along with the keywords that identify your company (e.g. company or department title, etc.). With each fresh blog entry, you'll send a cue to Google, letting them know that your site is fresh and should be rewarded. Search engines respect relevant and fresh websites, first and foremost.

So remember step two, is keep it fresh to reap the best!

Get Inspired & Try Writing Blogs That Include:

• Articles from the USF Technology Blog
• Academic News and Achievements
• Frequently Asked Questions
• Ongoing Research
• 'How to' Advice
• Presentations
• 'Top 10' Lists
• Infographics
• Statistics

Pro Tip: Also health organizations, must make sure that your posts are in compliance with the standards set forth by HIPAA (Health Insurance Portability and Accountability Act). To learn what information you should never disclose in your business blog articles, read section 1177 of HIPAA.

If this article has encouraged you to start thinking about blogging for your business or organization, then you visit USF Tech Blog at https://hscweb3.hsc.usf.edu/is/ to get fully informed on the startup process and begin a little blogging of your own, today.

USF Health Information Systems is a comprehensive technology group serving the needs of the Academic Research and Clinical missions. We partner with our customers to deliver agile responsive technology solutions that drive business value and make life better for our students and patients. Be informed at all times by visiting the the "USF Tech Blog", 24/7.

#USFHealthIS, USF Technology Blog

USF Health IS
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Tags:Information Technology, Business Blogging, Online Success
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Page Updated Last on: May 15, 2016
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