Digital Advertising and Internet Marketing Service
SEO - Search Engine Optimization
SEO is the abbreviated form of the term Search Engine Optimization. It is basically the technique that is applied to optimize websites for search engines such that they rank higher in the Search Engine Results Page or SERP.
One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed. Also, if you set realistic goals – i.e to get into the top 30 results in Google for a particular keyword, rather than be the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results.
SEM - Search Engine Marketing
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.
SMM - Social Media Marketing
SMM became more common with the increased popularity of websites such as Twitter, Facebook, Myspace, LinkedIn, and YouTube. In response, the Federal Trade Commission (FTC) has updated its rules to include SMM. If a company or its advertising agency provides a blogger or other online commenter with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as endorsements.
SMO - Social Media Optimization
With effective social media marketing you can improve the online performance of your company. Social media has the potential to carry your brand to thousands of targeted customers instantly. Carefully planned social media branding efforts can improve brand loyalty and drive more fresh leads to your business. Regardless of whether you are an online enterprise, offline enterprise, partially online operation, B2B or B2C, everyone can benefit from social media marketing and every business needs social media marketing to be successful.