Vertical Communications Selects SURF-HMP to Power New Virtual IP-PBX

Vertical chooses SURF-HMP as the media processing engine for new virtual IP-PBX. Vertical anticipates fast time to market, enhanced product range and improved operating efficiency with SURF's NFV-enabling solution.
By: SURF Communications
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SURF-HMP enables multimedia communications
SURF-HMP enables multimedia communications
YOQNEAM, Israel - April 4, 2016 - PRLog -- SURF Communication Solutions (, a developer of high capacity, real-time multimedia processing and enabling technologies for telecommunications has announced its SURF-HMP media processing platform being chosen by Vertical Communications® ( for its virtual IP-PBX.

The successful deployment of NFV technologies require provisions for the latest voice and UC codecs & standards, and mandates legacy support and seamless interoperability with incumbent PSTN and SIP legacy networks in what's projected to be a long transition period.

Developed by a team with over 20 years' experience in voice & video processing, SURF-HMP is a virtual processing platform handling all media-related tasks; including modern and legacy codec transcoding, messaging, call recording, large-scale conferencing, legacy fax processing, encryption and more.

SURF-HMP is scalable and robust, meeting the needs of small, as well as large virtualized and non-virtualized deployments. As its system architecture is fully scalable for growth, and makes optimized use of the CPU multiple cores and hyper-threads, SURF-HMP is the premier solution for leveraging NFV capabilities by virtualizing activities, lowering OPEX and improving time to market.

"As we evaluated various technology vendors to help virtualize our IP-PBX, we recognized it was critical to partner with a company that offered both a dependable infrastructure and a compelling business model," said Bobby Mohanty, Vertical's senior vice president and general manager for products. "We've had a close relationship with SURF for many years, and have come to appreciate the value that it delivers. SURF-HMP's JSON APIs are extremely easy to use, which helps us achieve an extremely short time to market. In addition, SURF's flexible licensing models and platform scalability enables us to manage costs as we look to satisfy the needs of our diverse customer base."

"Telecom providers are seeking a one-stop multimedia solution. By facilitating HD voice & video processing across any codec or platform in a single server, and including an advanced API development kit, SURF-HMP enables clients to focus on creating innovative UC solutions which benefit customers while increasing corporate revenues," explained SURF CEO, Mr. Avi Fisher.

Ariel Linker, SURF's VP Sales & Marketing commented, "We're very pleased to expand our cooperation with Vertical. SURF-HMP is in many respects an enabling technology bringing business justification for service providers upgrading to NFV/SDN and WebRTC. As SURF-HMP can be licensed as a media, or media & signaling platform for voice and/or video, Vertical now has near-complete flexibility in its business model and product offering."

Tags:Webrtc, NFV, Sdn, Telecommunications, Video Conferencing, PBX, VOIP, Communications, Telecom, Internet
Industry:Multimedia, Technology, Telecom, Wireless
Location:Yoqneam - Haifa - Israel
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