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Follow on Google News | Boost! Collective Brings on New Partner to Lead Collective StorytellingChristopher Ross joins forces with Boost! Collective and brings broad leadership experience to advance novel new practice area
"Christopher is known for his enthusiastic ability to take client initiatives and ideas from the cocktail napkin to market and-more important-with consistent success," said Boost! Collective co-founder, Janinne Brunyee. "He has a breadth of experience that is ideally suited to round out our team and lead a new core offering for our clients, Collective Storytelling." Collective Storytelling is a signature Boost! Collective practice area. It is the process for creating a rich, enduring Storyline, a "future memory" for an organization that is intended to energize, engage and drive business results. 'What most successful companies have in common is a clear narrative," said Ross. "When there are different interpretations of what a company stands for and what the future holds, there is confusion both inside and outside the organization which harms the bottom line." The Collective Storytelling process accelerates the otherwise daunting series of supporting exercises and steps required to derive and build a comprehensive, visionary and effective Storyline for the organization. "Boost! Collective team is an ideal fit for me as we share a commitment to our clients' ideas and working collaboratively to making them great," Ross said. "Our work and our success is a testament to the maxim, 'the whole is greater than the sum of its parts.'" About Boost! Collective Boost! Collective is a Seattle-based marketing and business consulting firm dedicated to helping clients create and tell the stories of their brands. Boost! For more information about Boost! Collective, contact Jacqueline Koch: Jacqueline@BoostCollective.com 206-687-8546 http://www.BoostCollective.com End
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