Study finds that 63% of app messages hit customers at the wrong time

March 16, 2016 - PRLog -- Leanplum has found that app managers are frequently sending push notifications when users are not engaged or otherwise overwhelmed by competing messages.

By conducting analysis of more than half a billion push notifications, Leanplum found that the best times for engagement vary widely between weekdays and weekends, and also between different regions. For example, open rates at the weekend in EMEA are highest late in the evening, reaching a peak at 9-10PM, but in Asia-Pacific peak weekend engagement is across the morning.

Leanplum suggests that behavioural analysis, A/B testing and adaptive algorithms are the best methods to improve push notification effectiveness.

"Some of what we're seeing is marketers failing to leverage simple tools that account for time zones. Marketers should stagger push notifications by factoring in user locations, or take things a step further with a tool like Leanplum's Optimal Time, which uses a machine learning algorithm to analyze past behaviors and automatically send messages when users are apt to open. Personalization is key when it comes to mobile. Users don't respond to generic blasts - they respond to messages that recognize their individuality," said Leanplum CEO and Co-Founder, Momchil Kyurkchiev.

For more insights from this data - including when mobile users open push notifications and how to optimize messages to get the best results - head to http://1.eyefortravel.com/LP=10571 and download the whitepaper.