Metro Detroit Marketing Expert to Improve Business Community with Lesson on AdWords

SOUTHFIELD, Mich. - March 14, 2016 - PRLog -- Searches on Google look much different today than they did even three (3) years ago.  For most companies, the old online model for most small to medium size companies was to position themselves to get ranked within the organic (free) search results.  However, today, a user has to scroll down the page to see those results.  AdWords listings are what everyone sees when they do searches on Google, but they are highly competitive.  Chris Wechner of The Ultimate Analyst will lead a free session in Southfield on Tuesday, March 15, 2016 to introduce people to the basics of Google AdWords.

Wechner explains, "Overall, I like doing these classes.  Sometimes, they can be stressful for me, but they're a good form of stress, because they push me to know enough to be able to share with others.  I like making money, but I'm usually happiest when I'm helping people.  Google AdWords is each easy and difficult.  I learn more about using it every day, but I know I have the experience to be able to help a lot of people.  It's tricky but not impossible."

Here is the information about the upcoming session:
Date: Tuesday, March 15, 2016
Time: 6:00 pm to 8:30 pm
Location: in Michigan Institute Real Estate building
Address: 24655 Southfield Rd #101, Southfield, MI 48075
Cost: Free - No Charge

Here is what he will cover during the session:
--Overview of Paid Search Campaigns
--Paid vs. Organic Searches
--Google AdWords Overview
--Ad Campaign Structuring
--Live Setup Demonstration

Wechner says, "The more talks I give, the more I learn, and it forces me to be sharper and better prepared in my own work.  So the fact that people might come to see me drives me to try harder with things I should be doing for myself, anyway."

To register for this free event, visit For more information about this event and others, you can visit the group's Meetup site (http://www.meetup.com/MegaEveningEvent-com/events/229126640/) or call (248) 622-6284

About Chris Wechner: Chris Wechner of The Ultimate Analyst (http://www.TheUltimateAnalyst.com) has been marketing online since 2009.  When he was working as a data analyst, he first discovered internet marketing when he took a course, thinking it would shore up his computer skills, only to learn that he really liked the marketing component of it.  Wechner began learning by taking courses and volunteering for businesses, learning along the way.  He constructed a blog site that attracted over several million dollars from overseas investors.

He is a certified in Google AdWords and Bing Ads, and he has co-led marketing groups at a college in Detroit for five (5) years.  Chris Wechner is great at making observations and driving strategies by connecting patterns with data.  He prides himself on being an enthusiastic, thorough teacher.