Marketing ‘magic’ helps Jewellery firm sparkle

BIRMINGHAM, U.K. - Feb. 26, 2016 - PRLog -- The work helped the brothers overcome some of the challenges posed by static sales and fierce competition for online Watch and Jewellery sales. Tustains also faced the comprehensive vetting processes by luxury brand managers at Rolex, Breitling and Mikimoto to accept Tustains as one of their exclusive stockists.

Tustains are now the proud winners of 4 national Watch and Jewellery awards. Their success includes Retail Jeweller Hot 100 in 2012, Watch Pro Hot 100 in 2013, Pride of Warwick winners for customer service in 2013, UK Watch and Jewellery finalist in 2014 and Watch Pro Hot 100 in 2015.

Tom and Joe Milner had new plans for expansion and development of the Tustains business. Joe explains “Our business has been here for a long time which is an asset and also a challenge. Over the last 5 years we have modernised the look and systems in place, invested in stock and training our staff to the highest standards. This however is all meaningless if you cannot communicate your offering effectively to potential clients. Aardvark helped us enormously in doing this by developing a trackable marketing strategy that really works!”

“Tustains marketing activities have been dovetailed into a coherent strategy, building the business reputation and benefitting from the compound effect of consistent messaging across all media channels” says Gill Hutchinson, Aardvark Marketing Director. The new approach broadened the range of effective marketing activities that are run efficiently, on time and on budget. Activity is measured and monitored on a regular, systematic basis, reducing the management time required to implement the marketing strategy.

The work done with Tustains by Aardvark Marketing was funded in part by support from the Growth Accelerator service, providing expert, tailored advice to help ambitious businesses achieve rapid, sustainable growth.