Suranas Jewelove Pivots And Rebrands to Jewelove
The high-end platinum jeweler based in Jaipur pivots to an e-commerce-first model, in an industry that exists primarily offline.
"In the last couple of years, we have seen tremendous growth in our online sales, which have overtaken our offline sales and this is when we have captured only a small portion of the market, yet! We see a huge potential in the future!" said Sambhav Karnawat, Founder CEO, Jewelove, launching his new website http://www.Jewelove.in at the event.
Jewelove started in 2008, when Sambhav Karnawat, a sophomore student in IIT Kanpur back then, started experimenting with e-commerce. With a family background in the gems & jewelry business, he always had some exposure to the field of jewelry. Right before his graduation, he became partner with Suranas & launched an offline jewelry store in the Pink City of Jaipur. But, given his technical background at IIT Kanpur, his calling was into e-commerce. Two years into the store & now with tremendous exposure to the jewelry field while operating the store, he has been able to grow Jewelove exponentially, to the extent that online sales have overtaken offline sales. And, now only three years after graduation, he is pivoting into an online model, in an industry that is heavily dominated by offline stores.
The company has also been incorporated recently & has changed its structure to a private limited company.