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mShopper.com Announces The Launch Of Its mPower Mobile Marketing And Engagement Platform
Cloud-Based Toolkit Promises Retailers Game Changing Tools To Engage Mobile Consumers
BOULDER, Colo. - Jan. 28, 2016 - PRLog -- mShopper.com, a leader in providing cloud-based mobile commerce solutions for retailers, announced the debut of its all-new, cloud-based, mobile marketing service called mPowerTM. mPower was designed by mShopper to help retailers correctly engage their mobile customers. According to the Company, mobile conversion rates – the percentage of mobile visitors to a site who actually make a purchase – significantly lag desktop conversion rates, even for superior mStores like mShopper’s. “The difference between average desktop rates and mobile rates can often exceed 1% or more,” said mShopper.com CEO, David Gould. “When we designed mPower, our goal was to create a tool that overcame ‘the missing 1%’.”
Like mStore, the Company’s award winning mobile site optimization solution, mPower is cloud-based. mShopper was among the select companies that Forrester invited to participate in its Q1 2016 Forrester Wave™: Mobile Commerce And Engagement Platforms Report, and the Saas, mPowerTM platform includes all the most essential tools that marketers need to bridge that gap including mTextTM, a text messaging platform that can be programmed to the minute, mPulseTM, an impulse generation tool designed specifically to pique the interest of mobile shoppers that includes real-time creation of paperless coupons and mobile flash sales, and mPlaceTM, a self-service, cloud-based, location-based marketing tool that mShopper suggests is the world’s only self-service proximity marketing tool that does not require a downloadable app.
Finally, mPower also includes mConnectTM, a very important tool that lets retailers create an all-important data base of ‘permissioned mobile phone numbers’. Gould went on, “A permissioned mobile phone number is one where the consumer gives permission to the retailer to engage that person via text messaging and location-based alerts. To be clear, one or two years from now and beyond, the winners in mobile commerce will be those companies who have amassed the largest data base of mobile permissions because these customers are always your best customers, and the data proves it!” The Company has published research that suggests that customers who grant such permissions are 18x to 32x more likely to convert than regular customers.
mShopper.com has been a leader in providing retailers with cloud-based mobile commerce and mobile marketing solutions since 2007. It launched its revolutionary, data-feed powered mStore service in 2011 and has worked with hundreds of retailers of all sizes. mShopper has won numerous awards including a prestigious official Webby Award nominee. mShopper was also named Site of the Week by MSNBC. mShopper maintains offices in Boulder, CO, Washington, DC and Pune, India.
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