mShopper Announces Partnership With E-Commerce Leader MWRC & Launch Of 40 New Mobile Commerce Sites

The partnership provides mobile-optimized shopping sites to MWRC’s top-name apparel and outdoor sports retailers.
Customized mStores can be ready to sell in hours.
Customized mStores can be ready to sell in hours.
Sept. 20, 2011 - PRLog -- mShopper®, a leader in mobile commerce solutions for retailers, today announced a new partnership with MWRC, a cost-effective e-commerce solution for brand name manufacturers and distributors.

“We’re very excited to bring mobile commerce to MWRC’s impressive roster of retail brands. Our solution works perfectly for companies like MWRC that manage e-commerce for small-to-medium-sized brands,” explained mShopper’s CEO, David Gould. “Our platform provides more than just a technology that integrates with e-commerce sites. Users receive a full suite of marketing tools that promote their mStore®, convert visitors to sales, and build a loyal database of mobile shoppers.”

In the first stage of the partnership, MWRC used mShopper’s self-service Mobile Commerce Platform to build customized mStores for six apparel and outdoor sports clients. After the initial rollout, MWRC will launch mStores for the remainder of its 40 clients in time for the holidays, including top brands such as Body Glove, Frankie B, Channel Islands, Gargoyles Eyewear, Anarchy Eyewear, and Foster Grant.

"mShopper allowed us to create feature-packed mStores for our clients with minimal IT or budget required from our clients,” commented Jeff Miller, VP Sales & Marketing for MWRC. “We have been looking for a great m-commerce solution for a while. We are very pleased with mShopper. And so are our clients.”

Miller continued: “We operate a unique revenue-sharing e-commerce system that eliminates channel conflict for brands, so we especially love how mShopper’s solution integrates nicely with our clients’ e-commerce sites.”

MWRC’s clients will each receive a customized mStore with a powerful search engine designed for mobile shopping habits, feature-rich product pages focused on conversion, and a streamlined check-out process integrated with PayPal, Google, and Amazon payment gateways.

Meanwhile, MWRC can use mShopper’s Mobile Commerce Dashboard to control the product listing, design and layout, shipping and payment options, and merchandising of their clients’ mStores. The Dashboard also provides marketing tools for both current and new shoppers, such as redirect code for mobile phones, promotional assets for web and email, an opt-in loyalty database, and the GetFirstDibs™ text-messaging outreach program.

Gould added: “Top brands and e-commerce providers have been signing up with us at an amazing rate because we cure their ‘mobile headache’. We’re fast, we’re easy, we’re platform-agnostic, and our business model is performance-based.”

Learn more at

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About mShopper

mShopper has been helping retailers sell to mobile shoppers since 2007. mShopper provides an easy-to-use software solution allowing small and medium-sized retailers to create a customized, feature-packed mobile commerce site (not app) that works beautifully on any smartphone device.

With just a merchant’s product datafeed and custom messaging a merchant can go mobile with no IT resource investment. The company provides more than just a mobile store, however. The software includes patent-pending tools to quickly build a database of mobile subscribers, send them product alerts via text message, promote special deals-of-the-day, and drive traffic from both current and new shoppers. Learn more at
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