The Increasing Importance of Mobile Commerce

BEAVERTON, Ore. - Jan. 1, 2016 - PRLog -- Smartphones have been used for web surfing for a few years now but increasingly, these same smartphones have also evolved into shoppers looking for an easy and convenient solution to purchase products and services with minimal effort and fast loading page times. The latter being a key feature in successful mobile commerce solutions as slow page loading times can deter an impatient (and even patient) visitor into a paying customer.

An interesting infographic from Kissmetrics shows how page load times can have a substantial impact on company revenue. A delay of one second can equal a loss of 7% in conversions. This equals to $2.5 million lost per year from a company making $100,000 per day. 73% of mobile internet users have said that a website was too slow to load. 47% of consumers expect a web page to load in 2 seconds or less. In addition, those mobile browsers who are unhappy with website speeds are less likely to buy from that site again.* A fast mobile loading site and seamless ecommerce integration is essential for sales and return shoppers.

There are many solutions available to convert or redirect websites to much more mobile friendly loading pages. Which either solution is implemented, staying up to speed with  mobile commerce solutions is playing a larger and more important role in an online business’s profits. This will only increase in the near future. It is important to note however, that mobile friendly sites can be looked at as a separate channel to the companies main website. Depending on each individual business, a one-design-fits-all approach may not work and a separate design for a mobile device and a desktop screen may need to be implemented. Each business will need to make that determination themselves. A good example would be where they have a mobile version of their website and a desktop version.

A few reasons as to why mobile commerce has gained in popularity is due to the fact that smartphones have been dropping in price due to fierce competitiveness which also results in improving technology such as faster processors, larger screens and faster mobile Internet speeds. In many cases, a free wifi connection is available in many public places so data charges are kept at a minimum. Even if no purchase is made, the mobile visitor can become a customer at a later date if the website is bookmarked for further review at a later date on a desktop or the mobile visitor is waiting for a reply after filling out a contact form for more details. Apple for example is good at keeping bookmarks in the cloud that was made on an iPhone that can be looked up later on a Mac.

It’s still better to have at least some form of a fast loading mobile friendly version of a website than nothing at all. Once setup, a closer look should be made of what may need to be improved upon. New responsive options even allow what and what not to load during site design. In many instances, improving on mobile friendly design can overlap and improve on the main website design in terms of layout, speed and user friendliness.

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Tags:Mobile Commerce, Smartphones
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