EZ Heights Reveals 4 Things to Avoid While Placing an Ad in a Classifieds Site
In the last few years, classified sites have emerged as a great means of advertising and promotion of products & services. To derive an exceptional response, one needs to consider certain aspects, which influence the buying decision of the customers.
The CEO of EZ Heights, a premium classifieds site of Dubai, speaks about the few things one should definitely avoid while placing an advert. He explained, “Firstly, one should never use headlines which are misleading, as one may land up losing the trust of prospective and existing customers. Such headings may entice the visitor to visit the website of the company for once, but in the future, they wouldn’t opt for purchasing their products from the company. Of course, it is essential to have a catchy tagline for the advert, but one should remember not to over-exaggerate or over-commit. Secondly, it is essential to bear in mind, that people always think about their problems and find ways to solve them. While posting the ad, if one lists out the product features, it would not enthrall the intended buyers. Instead, one should enlist the benefits of the item, focussing on how it would help people to lead a better life. For instance, while placing an ad for electronics in Dubai, one may offer bulleted information a bout the benefits of the products. Thirdly, one should avoid the usage of italics in the main heading, as it makes it difficult for web visitors to read the text. Such ads are likely to be lost amidst the thousands of posts on the classifieds site. Further, one should also not use upper case letters to write the content of the advert. A good practice would be to use a mixture of upper and lower case letters.”
EZ Heights is a popular free classifieds website in Dubai (http://www.ezheights.com/
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