Attn: Business Editor re Holiday Season Advertising Math that Every Business needs to know

SAN MATEO, Calif. - Nov. 17, 2015 - PRLog -- ATTENTION BUSINESS EDITOR re THE ADVERTISING MATH THAT EVERY BUSINESS NEEDS TO KNOW FOR THE HOLIDAY SEASON...AND ALL THROUGHOUT THE YEAR...

...BUSINESSES CAN USE THIS MATH TO HELP THEM FINE-TUNE THE REST OF THEIR HOLIDAY SEASON ADVERTISING TO HELP THEM MAKE A LOT MORE MONEY DURING THE HOLIDAYS AND ALL THROUGHOUT THE YEAR.

  A lot of the sales projections for major retailers this season have been very cautious. Some of the major retailers have been experiencing a slowdown in traffic and sales during a lot of this year, and a lot of their stock prices have also been knocked down by wary investors, especially in light of the increasing competition from many online retailers.

  Along these lines, smaller retailers may also be experiencing a similar situation, and while their advertising and marketing decisions have already been made for Black Friday and the Thanksgiving weekend, a lot of businesses may still be hesitant to roll out the rest of their holiday season advertising budget until they see how their Thanksgiving weekend goes.

   One thing that can help businesses plan the rest of their holiday season advertising much more efficiently and much more effectively is some easy-to-use advertising math that was developed by Robert Barrows, President of an advertising agency called R.M. Barrows Advertising & Public Relations in San Mateo, California.

   "The math is called 'The Barrows Popularity Factor,' and business of all kinds can use the math to help them test and compare the effectiveness of different advertising copy and different advertising media, says Barrows, and the math will give them more of the information they need to make key marketing decisions with far less risk."

THE REASON THE MATH WORKS SO WELL IS VERY SIMPLE:

"The Barrows Popularity Factor" is an easy-to-use mathematical equation that reduces the relationship between advertising and sales to its lowest possible common denominator...namely: "How much did you sell?" (divided by)/ "How much did you advertise?" (But the key is this...Don't do the math in dollars, do the math in units per gross impressions.)

IN MATHEMATICAL TERMS, THE FORMULA LOOKS LIKE THIS:

THE BARROWS POPULARITY FACTOR=How much did you sell? (in units) divided by/ How much did you advertise? (in gross impressions)

The answer you get is a rate of return on gross impressions. (Gross impressions is the number of ads multiplied by the audience per ad.)

"Once you can quantify your rate of return on gross impressions, then you can start using some additional math to help you determine the best way to spend your advertising budget," says Barrows.

The math and how to use it are explained in a booklet called "The Barrows Popularity Factor" which you can download for $4.95 at www.barrows.com/bpfinfo.html

"You can read the whole booklet in about an hour, and the math is so easy to use that all of the calculations can be done by one person, in moments, with just a simple calculator, says Barrows, and the math can help all kinds of businesses make a lot more money."

"So, if you are trying to figure out the best way to spend your advertising budget from now throughout the rest of the holiday season and all throughout the year, the best place to start would be to start using this math to help you test and compare and analyze the results of your past and current advertising. The math will help you take a lot of the guesswork out of your advertising because it will give you cold, hard numbers that will be directly related to your advertising and sales," says Barrows.

(PLEASE NOTE: Media companies can also use this math to help them increase their advertising revenue because they can use the math to help them work with their clients to help them make their advertising budgets much more effective. Plus, media companies can also use this math to help them determine the best ways to spend their own advertising budgets to help them increase their audience and increase their advertising revenue.)

Barrows has also developed several proposals for some projects and promotions that could help media companies increase their advertising revenues very quickly and very substantially. Companies that would be interested in taking a look at these proposals should contact Robert Barrows at 650-344-4405.

For more information, contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations in San Mateo, California at 650-344-4405.