Carolina RailHawks' "Digital Billboard on Wheels"
The Carolina RailHawks is an American professional soccer team based in Cary, North Carolina, United States. Founded in 2006, the team plays in the North American Soccer League (NASL), the second tier of the American Soccer Pyramid. The team plays its home games at WakeMed Soccer Park in Cary North Carolina where they have played since 2007.
According to a recent Nielsen study, 82 percent of drivers recalled advertisements from digital billboards they’d seen in the past month. The same study found consumer attitudes to be favorable to the new form of advertising, finding 72% who felt it was “a cool way to advertise” and 65% think it’s a “good way to find out about new businesses in the area.” In Wake County, NC- no new billboards can be erected on I-540, I-440, or any of the main traffic corridors due to sign ordinances. However, a mobile version is permissible and AiM is busy helping promote local businesses and teams who want more foot traffic.
Carolina RailHawks (http://www.carolinarailhawks.com/
Advertising in Motion, also known locally as the #ncadtruck (www.ncadtruck.com) , was founded in 2013 as an alternative to traditional outdoor advertising. Jim Graney, owner of Advertising in Motion, loves helping his customers “make impressions that last – not only on the street, but in the mind.”
The ad truck displays ads are derived from .jpg art files, so it is easy to switch out an ad using the onboard computer inside the truck. In this regard, it is far cheaper and more flexible than a traditional billboard or a modern vehicle wrap because the “wallpaper”
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