MACROMILL Expands Global Leadership Team

MACROMILL, appoints Shinichiro Oka as Chief HR Officer and Mark Sidell as Global COO to the global leadership team.
SHINAGAWA-KU, Japan - Oct. 29, 2015 - PRLog -- Tokyo and Rotterdam – October 29th, 2015. MACROMILL, a global provider of consumer insights and marketing analytics solutions today announces two executive appointments. Shinichiro Oka as Chief Human Resources Officer will be joining the global leadership team based in Tokyo Japan. Mark Sidell joins as the new Chief Operating Officer and is based in the United States.

New CHRO, Shinichiro Oka has 24 years of experience in Human Resources. He started his professional career at Toshiba Corporation, Japan as HR associate in 1991. After 11 years at Toshiba Corp, he joined United Technologies Corporation (UTC) and relocated to Singapore. At UTC, he obtained several important leadership roles including Regional HR Director for the Asia Pacific Operation. In 2008, he returned Japan to join IBM as HR Director for Global Business Services and Recruitment. He has also worked at IBM World Headquarters in NY, USA leading global executive talent development. Prior to joining MACROMILL, he was with Coca-Cola Japan as Director, Human Resources & Strategic Business Partner.

“I believe MACROMILL has strong growth potential to lead the market globally. To take the lead, we must focus on our team members, our most important asset. We will organize around three priorities: 1) Developing a coherent HR standard policy & program across the company 2) Strengthen leadership talent pipeline by identifying & developing internal high potential associates as well as bringing in top talent from the market  3) a sustainable work environment and One global MACROMILL culture” states Shinichiro Oka.

Mark Sidell, appointed as the global Chief Operating Officer will be responsible for the overall operations of MACROMILL and MetrixLab, including organizational development, budget and resource development, and strategic planning. He will advance the coordination between business groups in Asia, Europe and the Americas. Previously Mr. Sidell spent 15 years at M&M MARS in financial operations, business operations and strategy roles. As CEO of a MARS technology division, he grew the business unit to $500MM where it was spun off and sold to private equity.

“Communication is key for an organization as regionally diverse as MACROMILL. I am looking forward to collaborating with the management team to develop and implement best practices for systems and infrastructure that will accommodate the rapid growth objectives of our organization. It is exciting to be part of such a profitable, growing company where we can leverage the strengths of multiple business units to service clients in exciting new ways and be a force in the global market research and analytics space.” – says Mark Sidell.

Global CEO Scott Ernst adds – “Our global clients continue to require research excellence and timely insights in all markets around the world. Adding leaders of diverse, global experience to our key positions strengthens the partnership with clients, and drives superior business performance.”

MACROMILL (recently merged with MetrixLab) is the fastest growing provider of consumer insights and marketing analytics solutions. MACROMILL turns data from online surveys, social media and enterprise systems into valuable business information and actionable consumer insights that help leading companies drive product innovation, brand engagement and customer value. Headquartered in Tokyo, Rotterdam and San Francisco with 27 offices across the Americas, Europe and Asia, MACROMILL serves 2200 leading brands in more than 80 countries.

April Turner
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Tags:Marketing Research Analytics
Location:Shinagawa-Ku - Tokyo - Japan
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