Pat Flynn Interviews Ray Edwards - Free Breakthrough Advertising Book
"Breakthrough Advertising" by Eugene M. Schwartz - Get Book for Free. Read This...
In that episode Pat and Ray cover:
- A toolbox of strategies to help you write successful copy.
- Why weird copy is such a turn-off, and how to avoid it.
- Why you should care about writing top-notch copy.
- The crucial difference between persuasion and manipulation.
- The key ingredients of a successful sales page.
- Strategies for unlocking empathy for your audience.
- An exclusive link to a gift from Ray, and more!
On that same podcast Ray Edwards glows about the book: Breakthrough Advertising by Eugene M. Schwartz.
When you go to the link below and enter your (real) email address you can get a FREE .PDF of the entire 240 page book.
This book sells for $100.00 (USD) on Amazon right now!
(Remember, it must be your real email because the .pdf is only delivered via email).
(From the book)
"If you can write powerful copy in a way that hits a home run in the mind of your client's and or customers, you’ve found the one thing that can bring them out of obscurity into the spotlight of fame.
A properly crafted email, direct mail letter, magazine advertisement, speech, radio ad, television commercial or web site is pure marketing gold and Eugene Schwartz master copywriter is going to show you how to get it right.
Breakthrough advertising copy can take a “nobody” and miraculously turn him or his product into a famous “somebody.”
Copy is the great equalizer. It's the difference that can take your product or service from “good” to a marketing “great.”
Great copy will not make the cash register ring, but it will make that sucker sing.
Without a doubt, the words you use to sell, is what where great financial fortunes are made."
More about Eugene
An advertising copywriter whose specialty was direct-mail campaigns, Mr. Schwartz was the author of 10 books, including "Breakthrough Advertising"
But it was as an enthusiastic lover of art that Mr. Schwartz was best known. "Collecting is the only socially commendable form of greed," he told an interviewer in 1991. But for him it was also a form of generosity, since he gave away art with as much zeal as he purchased it. In contrast to the many collectors who donate art primarily to one museum in the hope of seeing a gallery or a wing named after them, Mr. Schwartz gave away hundreds of pieces to large and small institutions all around the country, including the Metropolitan Museum, the Museum of Modern Art, the Whitney Museum of American Art, the New School for Social Research, the Brooklyn Museum and the Detroit Institute of Art, among others.
Enter your REAL email address at the link below to get the FREE .pdf (240 pages) of "Breakthrough Advertising"
Page Updated Last on: Oct 20, 2015