Social Selling Content Development Provided to NC State University Technology Training Solutions
By: Linking Into Sales
NCSU’s Technical Training Solutions unit was asked to develop a Social Selling class for Red Hat’s sales employees. Martin Brossman and Greg Hyer worked with Karen Tiede and Holly Sullenger to develop a six-hour classroom course accompanied by an additional six hours of homework projects to be completed outside of the class.
Holly Sullenger, Assistant Director of TTS, and Karen Tiede, content contributor and trainer, traveled to Mountain View, CA to introduce the material to a selected group of sales staff from that office. Evaluation of the course included comments that indicated the content in the course was helpful and well received.
Greg Hyer of Linking into Sales points out, “The buyer’s journey is now traveled online. The traditional sales approach of cold calling is becoming less and less effective. Social Selling techniques help sales professionals adapt to this change in behavior and become more effective. This training sets these people on that path.”
“Today's customers are more informed and resourceful than ever," Martin Brossman of Linking into Sales agrees. "They are looking for authentic and trustworthy information to make informed decisions. Either sales professionals can be the provider of that information while truly walking in the prospect's digital footsteps or the competition will.”
Linking into Sales will work with sales organizations via NC State University Technology Training Solutions or directly to help organizations develop a Social Selling training program that aligns with their business goals and objectives.
About NC State University Technology Training Solutions
Technology Training Solutions at North Carolina State University has provided leading-edge training and certification programs since 1988. This non-profit group, located at the McKimmon Center in Raleigh, NC, provides continuing education technology training and consulting to members of business and industry in the community and surrounding areas served by NC State University. NCSU-TTS is led by Holly A. Sullenger, Assistant Director of Technology Training Solutions (TTS), a division of NC State University Continuing and Professional Education.
About Linking Into Sales
Linking into Sales, founded in 2009 by Martin Brossman and Greg Hyer, helps business-to-
Martin Brossman and Greg Hyer
Page Updated Last on: Oct 22, 2015